GETTING READY TO MARKET THE BASICS 1
Attitude Is Key To Succeeding 1
Setting Goals In Manageable Bits 2
THE ROAD TO SUCCESS 3
Time Management Is Essential 4
Setting Up An Office Tips 4
PERSONAL MISSION STATEMENTS 5
UNDERSTAND THE LINGO OF MARKETING 6
Know Your Market Potential 6
KNOWLEDGE IS INDEED POWER! 6
The Tools To Start Marketing 7
WHATS A QUALIFIED PROSPECT? 8
Relationship Marketing 9
GETTING TO KNOW YOUR CUSTOMER 9
THE CUSTOMER LIFECYCLE! 9
Article Marketing 10
Blogging 11
SIMILAR TO ARTICLE MARKETING, BUT WITH A TWIST 11
BUT FIRST SOME HISTORY 12
KINDS OF BLOGS 12
SEO (Search Engine Optimization) 13
MARKETING ONLINE WITH NATURAL/ORGANIC SEO 14
What Is Emotional Response Writing? 15
GETTING STARTED 15
READY TO WRITE 16
THE CLOSING 17
Word Of Mouth Marketing 17
LEAD GENERATION 18
How To Generate Leads 18
THE WANTED RESULTS 18
E-Mail Marketing 18
TYPES OF E-MAILS AND EXAMPLES 19
How To Write An Email 20
HOW YOU GET YOUR E-MAIL OPENED 20
WHAT ABOUT CONTENT? 21
AND THE SPAM CHECKER? 22
IM (Instant Messenger) Marketing 22
WHAT DO I DO WITH IM? 22
THE WORLD IS YOUR OYSTER! 23
WHERE TO FIND PEOPLE! 23
HOW DO YOU GET PEOPLE TO TALK TO YOU? 23
Community Networking 24
Phone Marketing 25
Bounce Backs 27
GETTING ON LISTS 27
SEARCH TERMS YOU CAN USE 28