28 Ways to Skyrocket Signups and Sales Conversions Almost Overnight

PART ONE
The Worldwide Web changes everything except the rules of business…………………...3
The secret is knowing how to increase your website’s conversion rate…..........................4
On the Internet, you never get a second chance to make a good first impression………...5
Why do people buy?............................................................................................................5
Focus on the benefits……………………………………………………………………...6
Why aren’t you selling more?..............................................................................................7
The power of persuasion…………………………………………………………………..8
The importance of strategic storytelling…………………………………………………..8

PART TWO
18 steps to sales letters that triple your conversions………………………………………9
Write a shorter sales letter………………………………………………………………..13

PART THREE
10 Web strategies to skyrocket your sales conversions………………………………….14
Four things your website must do………………………………………………………..15
How to take advantage of affiliate programs…………………………………………….16
How to get the most out of email………………………………………………………...16
When to offer free evaluations and bonuses……………………………………………..16
How to add audio and video to your website…………………………………………….17
Why you need to start blogging………………………………………………………….18
How to use eCovers and graphics on your sales page…………………………………...19
The benefits of upselling and downselling………………………………………………20
How to get the most out of testimonials and endorsements……………………………...20
How to create customer evangelists………………………………………………….......21
Number 29……………………………………………………………………………….22

PART FOUR
What it takes to be great………………………………………………………………….22
Approach everything you do as an opportunity to improve……………………………..23
What is the purpose of your life?.......................................................................................24
Change is a permanent state……………………………………………………………...25
The keys to greatness in selling………………………………………………………….25

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