Search Engine Optimization MADE EASY
By Brad Callen


Chapter 1

Chapter 1 Optimize The Wrong Keywords And Youll Likely Never See Results ...
Note: Before you begin, if youre NOT 100 serious about getting your website to the top of Google and the other major search engines, DO NOT read another word. Only read on if you plan to put into action, everything I will be teaching you. Its best to print this eBook off, highlight areas, and take notes as you learn the exact steps needed for a top search engine ranking. Ok, on to chapter 1... If youre anything like me, youve probably created a brand new website, Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling. After a couple of weeks go by and only a few stray people show up at your website, you decide to try and optimize your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Another couple of weeks go by and still no luck. At this point you probably give up and decide to either build another website around a different target market or just lose all
hope and quit. Well, news flash, as youve probably figured out by now, this is not the way to go about doing things.

Let me give you a specific example of what your very first steps MUST be when creating any website.


Chapter 1

Lets take a quick peek at Google so I can show you exactly how many websites are competing for this keyword. If we go to Google and enter weight loss, youll see there are almost 20 million websites competing for this keyword phrase!

I dont know about you, but thats an awful lot of websites to be competing against, especially if youre just starting. By the end of this course, you will be able to eventually target HUGE keywords such as weight loss, but its always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN you can focus on the larger keywords. Ok, so back to finding which keywords we want to target. If we scroll down, we can find some more specific keyword phrases like weight loss story, weight loss picture, and safe weight loss.

These could be possible keywords we should target to begin with. Once we have our list of 3 to 4 keywords, we need to go to Google and check out the competition to see exactly how hard it will be to optimize for the specified keyword.