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Learn from one of the original master of marketing!

Scientific Advertising
by Claude Hopkins
This book is responsible for untold millions of dollars in sales and profits. It is the book that many of the 'gurus' you know used as the foundation of their $495 marketing courses. Some who read it can not grasp what it means. Others who read it get affected so deeply that it changes their entire way of doing business and they go on to make fortunes.

All the modern giants of advertising still swear by this book. Ogilvy even claimed it changed his life (in advertising anyway, but who knows, advertising is Ogilvy's life). The book is amazing in both its simple and direct approach. It's relatively short, yet packed with information of use to anyone interested in advertising.

Hopkins essentially invented many of the concepts that so many advertisers take for granted today, chief among them what seems like a simple idea: the coupon. And even today, many advertisers fail to get results when they stray from his teachings.

One of the most famous examples of failing to follow his teachings: the Got Milk campaign. Sure, it seems clever and it's definitely high profile, but from a marketing standpoint, it's a flop. Milk sales have not moved upward at all despite the fact that milk producers are now several years into the campaign. Want to know why it failed? Read Hopkins's book.

The concepts he reveals in this book have been used by advertisers for decades and he is recognized by marketing experts such as Jay Abraham as a genius in his field. Scientific Advertising is an all-time classic book and you'll want to read it at least three times. Each reading will provide you with profound insights into how to market any product or service.

Whether you are an individual considering a career in advertising or an businessperson trying to figure out how best to market your business, start with Hopkins and then move onto the rest.

If you want to become a master marketer, copywriter, advertiser, or business developer, then this book is a must read for your success! The more you study business, sales, and marketing, the more you find references to this book. Some of the greatest marketers in the world recommend reading this book at least once a year.

Here is what you will discover:
How Advertising Laws are Established

Just Salesmanship

Offer Service

Mail Order Advertising What It Teaches



Being Specific

Tell Your Full Story

Art In Advertising

Things Too Costly



Use Of Samples

Getting Distribution

Test Campaigns

Leaning On Dealers


Negative Advertising

Letter Writing

A Name That Helps

Good Business

All this can be yours!


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