You see… copywriting is the single most important skill you can ever learn in marketing. You either learn to write it, or pay someone else dearly to write it for you. Personally… I’d rather keep that kind of money in my own pocket and just learn how to write it.

It doesn’t matter how fantastic your product is… if your sales copy sucks you’re going to spend your time and money and send it down the toilet.

You can actually have a shithouse product, but if your sales copy screams a pot of gold at the end of a rainbow… Then it will sell.

I’m sure you’ve experienced this before… You find yourself so engrossed in a sales page, you can’t take your eyes off “what will be said next”… This is what you’re aiming for when you write your own copy!

Heck… doesn’t just apply to sales pages… Have you ever had an ad that comes on TV… and you cannot change the channel? You feel compelled to watch every part of it… You know you’re being “sold to” but you just can’t resist! You’ve got to watch every part of it!

In fact… it just happened to me 5 minutes before I began writing this… I’d just finished watching a movie and when I flicked to the tv there was one of those “infomercials” on.

Tags: sales, web