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Everyone knows what a brand name is. We have out favorite brand of food or our favorite labels of clothes. We depend on our favorite brands to help us when we’re not feeling good or when we want a reliable tool. You instinctively understand the value you will receive when you think of a certain brand name. Try it …. Think McDonalds…… Now think Mercedes… I bet your reaction to both of these “words” or “brands” were quite different.
We select our favorite brand because of the experience we’ve had with the brand in the past. In any market a business needs to find ways to make its brand the first one that people think about: because they recognize your brand name and equate it with value.
Tags: strategies for creating a brand name in internet marketing
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