The Internet is full of content. Some content is great and some of it is just good. Some
content is mediocre and some is plainly bad very, very bad.
Web content provides information for those in need of it, entertainment for those want it,
inspiration for those searching for it and education for those who desire it.
Surfing the Web suggests that an internet user steps rather blindly onto the information
super highway with hopes that theyll end up somewhere interesting.
Weve all been there and done that in our explorations of the web surfed from one link
to the next in search of distraction. But more often an internet user is on a search for
something they want, need or deeply crave.
There is a chasm between those who add valuable content to the web and those who use
keyword stuffed content only to suck in as many visitors as possible. Marketers on both
sides of this wide canyon would like to profit from their content, but they have different
strategies and goals for their efforts.
Marketers that want to build an internet business that is both profitable and adds value to
the web as a whole will find