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Membership Site Profits.zip

Membershiip Siitte Proffiitts
Introduction .....................................................................................................8
Free is slowly changing to fee-based ................................................................8
People prefer to pay for unique content ..........................................................11
Paid online content business is successful and growing.............14
Growth of paid content sites............................................................................14
Popular paid content categories with 2005 highlights .....................................20
Advantages of the paid content business model .............................24
Steady income stream.....................................................................................24
Low startup and ongoing costs........................................................................24
High profit level ...............................................................................................25
Low personnel requirement.............................................................................26
Easily scalable can handle large membership .............................................26
High quality subscriber base ...........................................................................27
Cross-selling opportunity.................................................................................27
Earning affiliate income...................................................................................28
Reach out to a global customer pool ...............................................................30
Leverage existing know-how and resources to earn additional income ........30
Choosing your idea and business model............................................32
Business information, research and content sites ...........................................33
Community sites and directories .....................................................................34
Personal advice, motivation and self help sites...............................................35
Fitness and health, diets, weight loss sites .....................................................36
Personals and Dating......................................................................................37
Consumer research and reports......................................................................37
People Search websites..................................................................................38
Legal Research websites ................................................................................39
Medical research websites ..............................................................................39
Sports news and information websites............................................................40
Greeting cards.................................................................................................41
Online games ..................................................................................................41
Entertainment and Lifestyles ...........................................................................42
Online learning and training ............................................................................43
Ebooks and newsletters ..................................................................................45
Auction and marketplaces ...............................................................................45
Credit Help websites .......................................................................................45
Technical Helpdesk and advice websites........................................................46
Horoscope and family tree ..............................................................................46
Fan Clubs........................................................................................................46
Factors to consider while selecting your idea...................................48
Your specialty and expertise ...........................................................................48
Your target audience.......................................................................................49
What is unique about your idea.......................................................................49
Assess the competition ...................................................................................51
Access to content resources ...........................................................................52
Fulfillment and Customer service capabilities .................................................53
Quick business plan assessment startup costs and cash flow.....................53
Success Stories............................................................................................56
Develop your business model.................................................................68
Subscription rates and pricing models.............................................................68
Free and premium content ..............................................................................70
Other revenue streams....................................................................................70
Scaling up and growing your business............................................................71
Raising finance or venture investments...........................................................71
Exit options......................................................................................................72
Building a site ...............................................................................................74
What goes into the site?..................................................................................74
Website Layout and Site Map .........................................................................77
Navigation Structure........................................................................................80
What to include in the Main Navigation Controls.............................................83
Communicating to your visitors with colors, background and text ...................84
Site Usability and Convenience.......................................................................87
Building Interactivity and Personalization........................................................92
Website building tools .....................................................................................93
Domain Name registration...............................................................................95
Selecting the Platform and Server Windows Server, Linux, or UNIX ...........97
Web hosting arrangements ...........................................................................101
Backup and Business Continuity arrangements............................................107
Security and Firewall .....................................................................................108
Copy Writing..................................................................................................109
Shopping Cart and Catalog...........................................................................113
Payment Processing and Verification Services .............................................116
Merchant account for credit cards .................................................................120
Security Certification and Encryption.............................................................122
Testing, testing, testing .................................................................................123
Setting up back office and support services ...................................126
Administrative Interface and tools .................................................................126
User management - customization and restricted website area....................129
Content Management System.......................................................................130
Email Auto-responders and reminders..........................................................133
Customer billing and statement .....................................................................135
Customer Service..........................................................................................136
Cluster and mirror servers.............................................................................139
Bulletin boards ..............................................................................................140
Automated recharge facility for recurring membership accounts...................141
Website management and maintenance.......................................................142
Promoting the site .....................................................................................145
Search Engine Optimization..........................................................................145
Lead generation with Link Popularity and Analysis .......................................150
Reciprocal Linking and Inward Linking..........................................................153
Paid Placement Programs Subscribing to keywords..................................154
Affiliate Programs..........................................................................................158
Press Releases .............................................................................................160
Email marketing campaigns ..........................................................................161
Contextual Marketing ....................................................................................163
Contests, Giveaways and Discount Promotions............................................164
Offline Advertising .........................................................................................166
Events ...........................................................................................................169
Webcasts ......................................................................................................170
Sending a Stick letter to your customers.....................................................172
Referral and Customer Appreciation Programs.............................................173
Feedback and Monitoring .......................................................................175
Tracking performance and growth.................................................................175
Tracking your sales .......................................................................................179
Receiving Customer Feedback .....................................................................180
Visitor and customer registration...................................................................181
Fine tune your website ..................................................................................183
Building credibility and maintaining it.............................................................184
Keep your site innovative and fresh ..............................................................187
Scaling up .....................................................................................................188
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