The "I had to retire my original sales letter..." strategy tells your prospects there was a reason why you took down your sales letter. You could tell them that it created some controversy and hit a nerve with some people, and you didn't want to offend anyone else. You can tell people that the new version of your sales letter is up but if they want to see your original, they can visit another web site and read it at their own risk. People will flock over to the original one to see why so many people were up in arms about it.
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