Table Of Contents:
Marketing Your Press Release ........................................................... Pg. 3
Why Your Press Releases Are Accepted Or Denied
Just The Facts ...................................................................................... Pg. 10
How Research Validates Your Voice
Your Audience DOES Count! ............................................................ Pg. 16
Writing From the Consumers Point of View
Headlines ARE Everything! ............................................................... Pg. 22
Putting A Hook In Your Headline
Why You Should Have Five W's In Your Press Release! ............... Pg. 28
Who, What, Where, When, and Why
Tempting With Teasers ...................................................................... Pg. 34
A Tantalizing Taste of the Less-Is-More Theory
Formatting Your Press Release ......................................................... Pg. 40
The Vital Part To Being Published!
Finding Where You Belong ............................................................... Pg. 46
The Perfect Medium For Your Press Release
Yes, It IS Who You Know .................................................................. Pg. 52
Channeling Your Document to Particular Personnel
Noteworthy News ................................................................................ Pg. 58
How to Keep Track of Your Submissions and Publications
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