Table of Contents
Introduction................................................................................................... 8
The Killer Sales Letter Concept ................................................................ 10
If You are Going to be in Business, You Must Know How to Sell .......... 10
The Good News......................................................................................... 11
Your Sales Letter is Your Sales Person .................................................... 11
What You Need ......................................................................................... 12
The Killer Sales Letter Format.................................................................. 14
Layout........................................................................................................ 15
Fonts .......................................................................................................... 15
Width of Letter .......................................................................................... 16
Color Scheme ............................................................................................ 17
Long Letter vs. Short Letter ...................................................................... 17
Number of Pages ....................................................................................... 18
Any Other Links? ...................................................................................... 18
Writing Your Sales Letter.......................................................................... 20
Headline..................................................................................................... 20
Sub-headline .............................................................................................. 22
Addressing Your Prospect......................................................................... 23
Introduction Paragraph .............................................................................. 26
Announcing Your Solution ....................................................................... 29
Benefits vs. Features.................................................................................. 31
Endorsements and Testimonials................................................................ 33
Giving Bonus Incentives (optional) .......................................................... 37
Guarantee................................................................................................... 39
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By Aurelius Tjin https://www.tradebit.com
How To Write Your Own Killer Salesletter
Persuade to Buy Now ................................................................................ 41
Post-Scripts................................................................................................ 44
More on Writing Your Sales Letter .......................................................... 46
Write With Personality.............................................................................. 46
Identify Your Prospect It Is One on One................................................ 48
Some of the Most Important Questions Answered ................................... 49
Pressing the Hot Buttons ........................................................................... 50
Words You Should Avoid Using .............................................................. 54
Real Life Examples ..................................................................................... 57
Example 1: World Wide List ................................................................... 57
Example 2: 19 Internet Business Models You Can Copy ....................... 58
Example 3: Secrets of Seduction ............................................................. 59
Example 4: Create Your Own E-covers................................................... 60
In Closing..................................................................................................... 61
Test and Track ........................................................................................... 61
The Killer Sales Letter The Final Product ............................................. 61
What Next?................................................................................................ 62