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Harnessing The Awesome Power of Press Releases

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Harnessing the Awesome Power of Press Releases
Table of Contents

1. Marketing to the Media Mindset An Overview of Why
They Accept and Deny Your Submissions.

2. Follow Your Facts How Research Validates Your
Voice.

3. Approaching Your Audience Writing From the
Consumers Point of View.

4. Tips of the Trade to Make Your Headlines Hook the
Readers.

5. Destination: Information! Covering the Who, What,
When, Where, & Why In Your Content.

6. Tempting With Teasers A Tantalizing Taste of the
Less-Is-More Theory.

7. Formatting Fundamentals Following the Rules of
Conformity.

8. Press Release Placement Finding the Perfect Medium

9. Manipulating the Media Channeling Your Document to
Particular Personnel.

10. Noteworthy News How to Keep Track of Your
Submissions and Publications.


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