Harnessing The Awesome Power of Press Releases
Table of Contents
1. Marketing to the Media Mindset An Overview of Why
They Accept and Deny Your Submissions.
2. Follow Your Facts How Research Validates Your
3. Approaching Your Audience Writing From the
Consumers Point of View.
4. Tips of the Trade to Make Your Headlines Hook the
5. Destination: Information! Covering the Who, What,
When, Where, & Why In Your Content.
6. Tempting With Teasers A Tantalizing Taste of the
7. Formatting Fundamentals Following the Rules of
8. Press Release Placement Finding the Perfect Medium
9. Manipulating the Media Channeling Your Document to
10. Noteworthy News How to Keep Track of Your
Submissions and Publications.
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