Web Traffic Secrets
How to Drive a Flood of Visitors to Your Website

Contents
What Impact Does Web Traffic Have on My Sales? (in other words, why should I care?)4
Location, Location, Location!.......................................................................................................4
What Do I Need to Know?.............................................................................................................5
The Real Secret of Internet Marketing.....................................................................................5
Identifying Your Target Audience.............................................................................................6
Picking Your Angle.......................................................................................................................6
SEO Optimization............................................................................................................................7
What is SEO?................................................................................................................................7
How to Capitalize on SEO..........................................................................................................9
Choosing Your Keywords..........................................................................................................10
Checking Your Keywords.........................................................................................................11
Article Writing............................................................................................................................12
Ezine Articles..................................................................................................................................14
Link Building...................................................................................................................................15
Pay Per Click Advertising..............................................................................................................16
Secrets of an Effective PPC Campaign.................................................................................18
When Popularity Becomes a Problem...................................................................................19
Keeping Yourself Out of Obscurity..........................................................................................19
Should You Get Into a Bidding War?......................................................................................20
Getting the Lowest Bid..............................................................................................................21
Things to Watch Out For: Your Marketing Budget................................................................22
Google Snatch..........................................................................................................................22
Behold the Power of Email!........................................................................................................223
Building Your Mailing List...........................................................................................................23
Forget the Squeeze Page........................................................................................................24
Making Offline Customers Online Ones.................................................................................24
Newsletters.................................................................................................................................25
What Do Newsletters Do?.....................................................................................................25

What Do I Include?................................................................................................................25
Whats Hot and Whats Not in Online Promotions...........................................................26
Press Releases: The Untapped Potential...................................................................................28
Secrets of a Great Press Release............................................................................................28
Blogs................................................................................................................................................29
Social Bookmarking......................................................................................................................29
What Do I Do Now?......................................................................................................................30