1 Use a handwritten letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it
and publish the ad on your web page. Adding a
personal touch will always increase your sales. If
you don't want to write the whole letter by hand,
you could just put your signature at the end.

2 Publish a list of famous and respected customers
who have bought from you on your ad copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.
For example, you could say, Here is a list of some
of our most valued customers:

3 Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of how the
problem was resolved when they used your product.
This will give your prospects a clearer mental image
of the possible benefits of using your product.

4 Include an article or review which has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility. You could include the
full review, an excerpt of it or link to the reviewers
web site.

5 When you offer free bonuses in your ad copy,
also list the dollar value beside each bonus. People
will feel they're getting a good deal and it will increase
the value of your product.