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The Ins and Outs of Adsense
Tens of millions of people surf the internet every day. Some of them
are doing so to shop for products and services online. Others are just
skimming all the sights and sounds of the World Wide Web just for
fun. However, there is a common denominator among both of these
groups. If either of them comes across a good deal they are bound to
jump on it. Or, at the bare minimum, they will at least stop and check
a good deal out.
Ultimately, if an attractive advertisement is staring straight at them,
they might investigate further. This is true even if this wasn’t the
original intention.
For example, they may have an interest in politics and visit a politically
oriented website. As they read all the news headlines something
catches their eye: an innocuous advertisement appears in the corner
of the website. Actually, there are several advertisements. One of the
ads mentions “50% discounts on new political book releases”. So, the
visitors click on the ad and is immediately taken to the website
promoting the books. However, they do not make a purchase. But, this
does not matter to the owner of the political website. After all, the
website publisher has already earned income thanks to the visitor
clicking on the ad. And, no, there are no questions asked. His is
credited for having sent traffic to the advertiser. Does this sound like a
good deal? If it does…it’s because it is.
Welcome to the world of Adsense, Google’s revolutionary “Pay Per
Click” advertising strategy that pulls in billions of dollars in revenue
per year. And, yes, a lot of that money goes right into the pockets of
those whose website hosts the Adsense ads. Best of all, this is an easy
and lucrative process that takes mere minutes to set up.
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