What you get is 16 professional videos explaining to you how to set up and prosper from your web site.

vid 1 An introduction to "on page" search engine optimization

vid 2 How & why to move your javascript to an external file

vid 3 How your file size can effect your search engine efforts

vid 4 How to name your files with a search phrase in mind

vid 5 How to structure an effective title tag

vid 6 How to use the meta "keywords" tag effectively

vid 7 How to use the meta "description" tag effectively

vid 8 How to use the heading tag for search engine optimization

vid 9 How to structure your main page content for search engines

vid 10 How to check & optimize your keyword density

vid 11 How to optimize your graphics for the search engines

vid 12 How to structure your page links with the search engines in mind

vid 13 How to optimize your links with the "title" tag

vid 14 How to validate that your HTML is ready for the search engines

vid 15 How to automatically validate all the links on your site

vid 16 How to avoid common search engine optimization pitfalls