Pay No Attention To
That Man Behind The Curtain
Dear Friend,
For years Madison Avenue ad agents made their money by withholding information from people like us.
They created an image of being members of an elite group possessing arcane, inherited talents that few could
understand, and even fewer even know about.
...it's all smoke and mirrors
Aside from the "secrets" that copywriters have tested, developed, and "hidden" from the general public, there is
nothing that makes the copy that's written by a professional copywriter any better or more powerful than copy
written by anyone else--aside from experience.
I should know...
I launched my first direct response marketing "business" and started writing my own copy when I was only 13
years old. I made tons of mistakes--but always had money in my pockets.
So I'm leveling the playing field...
If you are a do-it-yourselfer looking for info, you will love this quick 'cheat sheet' copywriting checklist.
Free is good...
Don't make the mistake of thinking because this is free it must be worthless--how wrong you'd be!
Hopefully you recognize this for what it is, my desire to show "open palms" how I create copy that rocks and
show I have nothing "hidden" up my sleeves.