FOREWORD.....................................................................................................................6
INTRODUCTION.............................................................................................................7
FORGET EVERYTHING YOUVE HEARD BEFORE!...............................................................8
DO YOU HAVE WHAT IT TAKES TO BE AN E-ENTREPRENEUR?.........................................10
THE INTERNETYOUR BUSINESS TOOL.........................................................................11
THE RIGHT PRODUCT SELLS ITSELF.................................................................................13
THE ETERNAL, CHANGING BUSINESS PLAN.....................................................................14
THE BENEFITS OF INTERNET MARKETING WHY IS INTERNET MARKETING EFFECTIVE?16
1. GETTING STARTED................................................................................................22
1.1 MAKING YOUR WEBSITE ATTRACTIVE, INTERESTING, ENGAGING AND INTERACTIVE22
1.2 NAVIGATION............................................................................................................25
1.3 DEFINING A USABLE SITE........................................................................................29
1.3.1 Good Content...................................................................................................29
1.3.2 Ease of Access to Information.........................................................................30
1.3.3 Quick Access to Information...........................................................................30
1.3.4 Cleanly Designed Pages...................................................................................31
1.3.5 Download status...............................................................................................31
1.3.6 Usability Problems...........................................................................................32
1.4 BUILDING INTERACTIVITY AND PERSONALIZATION.................................................33
1.5 GRAPHICS................................................................................................................34
1.6 WEBCOPY................................................................................................................35
1.7 CHOOSING A DOMAIN NAME...................................................................................39
1.7.1 Using expired domains to skyrocket your traffic.............................................41
1.8 THE HOST................................................................................................................43
1.9 TESTING AND PERFORMANCE...................................................................................44
1.9.1 Monitoring and Tracking.................................................................................46
1.9.2 Tracking your sales..........................................................................................50
1.10 BUILDING CREDIBILITY AND MAINTAINING IT........................................................50
2. INTERNET BUSINESS IDEAS................................................................................52
2.1 LEVERAGE THE ADVANTAGES OF THE NET...............................................................52
2.2 WHAT BUSINESSES ARE SUCCEEDING ON THE NET?.................................................53
2.3 SHOULD YOU BE SELLING A PRODUCT OR A SERVICE?..............................................57
2.4 IMPORTANCE OF BACK-END SELLING......................................................................59
2.5 CROSS SELLING.......................................................................................................61
3. SECRETS OF WINNING TRAFFIC THROUGH SEARCH ENGINES.............63
3.1 HOW SEARCH ENGINES WORK.................................................................................64
3.2 TOP SEARCH ENGINES.............................................................................................67
3.3 SEARCH ENGINE PAGE RANKING ALGORITHMS........................................................72
3.4 KEYWORDSOPTIMIZING YOUR SITE TO GET TOP BILLING AT SEARCH ENGINES.77
3.5 WEB COPY FOR SEO................................................................................................81
3.6 SUBMITTING TO SEARCH ENGINES...........................................................................82
3.7 SEARCH DIRECTORIES THE BENEFITS OF BROWSING............................................83
3.7.1 Submitting to Search Directories.....................................................................83
3.8 PAY-PER-CLICKBUYING STATUS.........................................................................84
3.8.1 Show me the money!.......................................................................................85
3.8.2 Submitting to pay-per-clicks............................................................................87
3.8.3 AdWords and Premium Advertising................................................................87
3.9 LINK POPULARITY AND LINK ANALYSIS..................................................................90
3.9.1 Reciprocal Links and Partner Sites..................................................................91
3.9.2 Picking your partner.........................................................................................93
3.9.3 Inward link analysis.........................................................................................94
3.10 OPTIMIZING YOUR WEBSITE..................................................................................95
3.11 MONITORING YOUR PROGRESS..............................................................................97
3.12 FINALLY, A WORD ABOUT SPAM............................................................................99
4. BUYING ADVERTISING AND KEEPING CUSTOMERS!..............................101
4.1 BANNERS...............................................................................................................101
4.1.1 Banner Glossary.............................................................................................102
4.1.2 Banner Economics.........................................................................................103
4.2 TEXT LINKS...........................................................................................................105
4.3 CLASSIFIED ADS....................................................................................................106
4.4 CULTIVATING NEW CUSTOMERS............................................................................107
4.5 CREATING EFFECTIVE ADS.....................................................................................110
4.6 ADVANCED AD TRACKING.....................................................................................113
5. GETTING RICH FROM AFFILIATE PROGRAMS..........................................118
5.1 JOINING AN AFFILIATE PROGRAM.........................................................................118
5.2 SETTING UP YOUR OWN AFFILIATE PROGRAM......................................................121
5.3 COOKING OFF THE SPAM........................................................................................123
5.4 MANAGING AND TRACKING YOUR AFFILIATE PROGRAMS.......................................124
5.5 EVALUATING YOUR WEBSITES PERFORMANCE......................................................129
5.6 HOW TO ATTRACT AFFILIATES...............................................................................130
5.6.1 Classifying Affiliates for better management................................................131
5.6.2 A few avoidable errors...................................................................................135
5.7 LINKSHARE AFFILIATE PROGRAM THAT CAN BRING YOU GREAT RESULTS..........139
5.8 AFFILIATE MANAGEMENT IN-BUILT WITH YOUR PAYMENT GATEWAY CLICKBANK....................................................................................................................................139
6. EXPLODING YOUR PROFITS THROUGH EMAIL MARKETING..............141
6.1 COLLECTING OPT-IN EMAIL ADDRESSES...............................................................141
6.2 DOUBLE OPT-IN.....................................................................................................142
6.3 INTELLIGENT TARGETING THROUGH TAILOR MADE RESEARCH...............................144
6.4 RENTING OR BUYING LISTS...................................................................................146
6.5 CREATING POP UPS................................................................................................148
6.6 EMAIL MARKETING TACTICS.................................................................................153
6.6.1 Writing Headlines That Grab Your Customers and Sell Your Goods!.........154
6.6.2 Growing your Email lists...............................................................................160
6.6.3 Email Content Text vs. HTML...................................................................165
6.7 MANAGING EMAIL CAMPAIGNS.............................................................................167
6.7.1 Personalization in Email Marketing...............................................................167
6.7.2 Creative Segmentation...................................................................................170
6.7.3 How often and when to mail?........................................................................170
6.7.4 Refrain from Spamming................................................................................173
6.8 ANALYSIS OF EMAIL CAMPAIGNS..........................................................................174
6.8.1 Tracking Performance - Measuring useful metrics........................................174
6.8.2 Enhancing Email response.............................................................................178
6.8.3 Should the message trick the reader or be honest?........................................180
6.9 AUTORESPONDERS.................................................................................................181
6.10 CALL TO ACTIONCLOSING THE DEAL..............................................................186
6.11 SAMPLE MARKETING EMAIL................................................................................190
7. CREATING NEWSLETTERS THAT SELL AS WELL AS INFORM.............194
7.1 ADVANTAGES OF NEWSLETTERS AS A MARKETING TOOL.......................................196
7.2 CREATING AN EFFECTIVE NEWSLETTER..................................................................197
7.3 STEPS FOR A SUCCESSFUL NEWSLETTER CAMPAIGN...............................................203
7.4 GETTING SUBSCRIBERS AND GENERATING LEADS FOR YOUR NEWSLETTER............205
7.5 ADVERTISING IN NEWSLETTERS.............................................................................208
7.6 PROMOTING AFFILIATE PROGRAMS THROUGH NEWSLETTERS.................................209
7.7 BLOGS....................................................................................................................211
7.8 PLANNING YOUR NEWSLETTER..............................................................................216
7.9 EZINE JOINT VENTURES.........................................................................................217
7.10 MANAGING YOUR LIST: PAID LIST SERVERS VS. FREE LIST SERVERS.................218
8. JOINT VENTURESPARTNERING FOR SUCCESS......................................221
8.1 CHOOSE YOUR PARTNERS.....................................................................................221
8.2 JOINT SUBSCRIPTIONS............................................................................................223
8.3 EXIT POP-UPS.........................................................................................................224
8.4 PLUG YOUR PALS..................................................................................................225
8.5 STRENGTHENING YOUR JOINT VENTURES.............................................................225
8.6 TRACK YOUR JOINT VENTURES.............................................................................226
8.7 KEEPING YOUR CUSTOMERS..................................................................................227
9. SELLING INFORMATION PRODUCTS ONLINE...........................................229
9.1 FINDING A WRITER................................................................................................230
9.2 WHAT CAN YOU WRITE ABOUT?..........................................................................231
9.2.1 Pleasure Books...............................................................................................232
9.2.2 Inspirational Books........................................................................................232
9.2.3 Study Books...................................................................................................232
9.2.4 How-To Books...............................................................................................232
9.2.5 Choosing the right topic.................................................................................235
10. PRESS RELEASES................................................................................................241
10.1 WRITING AN EFFECTIVE PRESS RELEASE OR NEWS ARTICLE.................................242
10.2 PRESS RELEASE DISTRIBUTION............................................................................248
10.3 WHEN SHOULD YOU DISTRIBUTE PRESS RELEASES?............................................249
11. VIRAL MARKETING...........................................................................................251
11.1 VIRAL MARKETING IS NOT A PYRAMID SCHEME...................................................252
11.2 VIRAL MARKETING THROUGH EBOOKS...............................................................254
11.3 VIRAL MARKETING THROUGH EMAILS................................................................261
11.4 VIRAL MARKETING WITH AFFILIATE PROGRAMS..................................................265
11.5 VIRAL MARKETING ON THE WEB.........................................................................270
11.6 WORD-OF-MOUTH VIRAL MARKETING................................................................272
11.7 MEASURING VIRAL EFFECT AND PERFORMANCE.................................................273
12. CREATING A HOT SOFTWARE PRODUCT WITH NO PROGRAMMING EXPERIENCE..............................................................................................................274
12.1 BUILDING AN OUTLINE........................................................................................275
12.1.1 Feature list....................................................................................................275
12.1.2 User stories...................................................................................................276
12.1.3 Data Directory..............................................................................................277
12.2 STUDY COMPETITION...........................................................................................277
12.3 DETERMINE PRICING............................................................................................278
12.4 CHOOSING A PROGRAMMER.................................................................................279
12.5 DEVELOPING FUNCTIONALITY..............................................................................283
12.6 CREATING A WORK AGREEMENT.........................................................................283
12.7 PACKAGING YOUR PRODUCT................................................................................286
12.8 CUSTOMER SERVICE AND SUPPORT.....................................................................287
13. MANAGING YOUR LIFE WHEN YOU WORK FROM HOME....................291
13.1 BALANCING YOUR BUSINESS AND FAMILY..........................................................292
13.2 KNOW HOW TO SAY NO.....................................................................................293
13.3 TAKE A DAY OFF FROM WORK AT LEAST ONCE A MONTH.....................................293
13.4 LEARN HOW TO COMPROMISE..............................................................................294
13.5 MAINTAINING A POSITIVE ATTITUDE IS GOOD FOR BUSINESS.............................294
CONCLUSION: ALL YOU NEED TO SKYROCKET YOUR WEB PROFITS.297
CONTEXTUAL MARKETING THE NEWEST CONCEPT...................................................299
AUTOMATING YOUR WEBSITE E-BUSINESS AUTOMATION SYSTEMS.........................300
SOME WARNINGS.........................................................................................................302
CHECKLIST FOR LAUNCHING A SUCCESSFUL INTERNET BUSINESS...............................303
COSTS BUDGET AND ROI.............................................................................................308
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