We always talk about the psychology of selling in
Internet Marketing, but one thing that is often
overlooked is how annoying and short-lived some
of the sales schemes are.

Firesales, or Dime Sales where the price goes
up, sometimes rapidly, increases the desire
to get in early by prospective buyers, but it
can leave a bad taste in their mouth because they
feel rushed or werent around when the price was
low.

Not only that, sales that run up in price in one
direction, tend to become less popular with time,
as the price gets out of reach.



Enter Roller Coaster Pricing

With some experience in day-trading the stock
market a few years back, I know something about
market psychology.

One of the known times that the volume of trades
can go way up, is when a perceived bottom is
reached in a stock or indexs price.

Why not apply that same psychology, and create a
scenario where a products price goes up and down
with every refresh of the potential buyers
sales page? Surely, they will try hard to catch
a bottom and it will increase sales!

There are several advantages to this price
structure.

The price always goes up and down so the sale
does not get stale with time as in a firesale
when the price gets too high.

Many buyers do not take the time to find the
absolute lowest price, but are satisfied with
something lower than the highest price they see.
This means that a few sales will be made far
above what would be considered the market average
for the product.


Buyers become so mesmerized with the game of
finding the lower price that they will likely buy
for the sake of securing the price, in addition
to getting the product.


Buyers will not become weary or bitter about this
pricing scheme as much as they would a firesale,
which quickly runs away from them and does not
allow them time to make a decision on their own
terms. The Roller Coaster pricing structure makes
the buyer feel empowered to change the price,
unlike a firesale.

With my first test using the Roller Coaster
pricing scheme, we took in 239 sales in 36 hours,
or around $2,000 US dollars.

The product was a set of videos showing how to
set up a WordPress blog on your own server with
SEO built in. The sales were mostly in the $6 to
$8 range with sales ranging from $6.00 even to
$12.23 with the range of the Roller Coaster being
set from $5.99 to $13.99

Tags: mmr