In case you've missed the whole point so far *wink* Slipstreaming is when you
follow along in the wake created by someone, or something else because the
path has already been beaten and is much easier to follow.
Slipstream Marketing is where a large online company or site has done all the
work to make something wildly popular, and you move into that company's
slipstream and introduce your related site, complimentary product or support
service to that community.
In order to find popular slipstreams, you do research on current and growing
trends to find out what's hot at any given point in time.
You go more in-depth with your research by actually becoming a part of
slipstream communities that are large enough to sustain smaller (relatively) sites
or products and services.
You become an active member of those communities and after you have a feel
for the members and are confident in your research enough, you become a voice
in that community. You become a voice and your friends propel you and your new
site to (relative) stardom.
Only then, after people know you do you test recommending products you've tried
yourself. Once you know how to sell to that community, you create your own
products or services, promote others, sell ad space on your site, etc.

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