The use of sales letters had been around for as long as direct response marketing have
been practiced in the conventional “brick and mortar” world.
And ever since the Berlin wall came down and the World Wide Web came up, it did not
take long for people from business backgrounds to tap into the growing world of ECommerce.
And it certainly didn’t take long for direct response marketers to carry their offline
practice into the online world.
Thus, you see the practice of one-page-long sales letters being used widely today by
businesses of various sizes to sell and push their products and/or services into the
Internet marketplace.
This is the case, because sales letters in this fashion have been proven to be all timetested.
As you probably know by now, sales letters are really just one LONG page with
one person in mind: to help sell the product to the prospect.
It’s like an electronic salesperson on your behalf, and it certainly beats having you to
prospect and sell to someone else face-to-face or gamble on sending out hard copy
mails (that can span 5-20 pages long when printed) and face the chance of not covering
your investment on printing back.
A sales letter is considered to produce a good decent conversion rate at 2 to 4 percent.
You are doing better if your sales letter produces above 4 percent. Some marketers
reportedly produce 6 and some as high as 20-30 to cold prospects!
Believe it or not, online sales letter consists of mainly the use of mostly words and then
some images. And words are indeed powerful tools; you should consider them doubleedged
swords.
Tags: web