There are times when each of us is called upon to address a group of people. There is no reason why we cannot approach this challenge with relative ease and self-confidence. This book serves to make this possible.

The Purpose of Speaking

Public speeches are delivered on many different occasions, but no matter what the occasion, the speaker hopes to get the audience to accept his point of view.

Therefore, in a certain sense, all speeches are persuasive speeches:

Persuading the audience to believe your information

Persuading the audience to change its beliefs

Persuading the audience not only to change its beliefs, but also to act on the changes

But, whatever the intent of the speech, preparation of a public speech must begin with the establishment of the purpose of the speech...

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