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From The Desk Of INSERT YOUR NAME
Tuesday, 9:15 AM

Dear Friend and Internet Marketer,

Who hasn't heard the term... "The money's in the list?" I think we all have... right?

But I never realized how PROFITABLE these 5 little words were until I started building my own lists and sending promotional emails on a regular basis.

Now... My number one focus - whenever I setup any type of website - is providing a captivating, irresistible offer that gets folks to optin to one of my lists. It's that simple!

Ya see... once I realized just how much money I could make through email marketing... I became obsessed with building my lists as fast as humanly possible....

I finally realized - beyond a shadow of a doubt - that the more folks who optin into my lists, the more money I'd be putting into my bank account each and every day - and that was a great feeling!

So I quickly began trying everything imaginable to build my optin lists as fast as humanly possible...

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I tested and tweaked everything regularly...
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I redesigned my sales pages and squeeze pages almost daily...
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I wrote (and re-wrote) new headlines constantly
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I tested new sales copy (even hired a few pros)...
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I changed my FREE offers regularly...
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I changed the e-cover graphics I used for my reports and ebooks...
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I used various scripts to create urgency in my offers...
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the list goes on and on...