Dear Friend,
Im writing this to you while its fresh in my mind and pumped
actually totally psyched about this subject. Copywriting is something
Ive personally been working on perfecting ever since I made that
initial decision to take a stab at making a dollar or two online.
You see copywriting is the single most important skill you can ever
learn in marketing. You either learn to write it, or pay someone else
dearly to write it for you. Personally Id rather keep that kind of
money in my own pocket and just learn how to write it.
It doesnt matter how fantastic your product is if your sales copy
sucks youre going to spend your time and money and send it down
the toilet.
You can actually have a shithouse product, but if your sales copy
screams a pot of gold at the end of a rainbow Then it will sell.
Im sure youve experienced this before You find yourself so
engrossed in a sales page, you cant take your eyes off what will be
said next This is what youre aiming for when you write your own
copy!
Heck doesnt just apply to sales pages Have you ever had an ad
that comes on TV and you cannot change the channel? You feel
compelled to watch every part of it You know youre being sold to
but you just cant resist! Youve got to watch every part of it!
In fact it just happened to me 5 minutes before I began writing
this Id just finished watching a movie and when I flicked to the tv
there was one of those infomercials on.