The One Thing
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In this ebook, you will discover:
- Compete against yourself;
- Get others involved in the project, so that they take
ownership, and feel obligated to make it a success;
- Write your own book and pass that out - instead of
a business card;
- Always upsell. Numerous copywriting courses and seminars
have hammered into me the importance of offering your
customers something else;
- Always follow-up. Life is just too hectic and full of
too many distractions for you to close most sales on the
first attempt;
- Raise your prices. Most talented professionals that Ive
worked with online charge far less than what their work is worth;
- Create and offer your own bonuses when marketing affiliate
products;
- Dig your well BEFORE you're thirsty. Most of the failed product launches that I've seen recently were by people
who didn't plan far enough in advance, AND didn't start building essential relationships long before "NEEDED!";
- Do a big favor for someone else without even being asked!;
- Use lumpy mail. Even though you are marketing online,
you should use direct mail to break through the clutter;
- Build as complete a database as possible, and protect
it religiously. Having a complete database allows you to
send very targeted promotions. For example, you can
geo-target.;
- Jealously guard your time. You won't get back wasted time
and the "Time Vampires" will suck up all of it if you let them;
- Build REAL relationships with online contacts;
- And much more...
In this ebook, you will discover:
- Compete against yourself;
- Get others involved in the project, so that they take
ownership, and feel obligated to make it a success;
- Write your own book and pass that out - instead of
a business card;
- Always upsell. Numerous copywriting courses and seminars
have hammered into me the importance of offering your
customers something else;
- Always follow-up. Life is just too hectic and full of
too many distractions for you to close most sales on the
first attempt;
- Raise your prices. Most talented professionals that Ive
worked with online charge far less than what their work is worth;
- Create and offer your own bonuses when marketing affiliate
products;
- Dig your well BEFORE you're thirsty. Most of the failed product launches that I've seen recently were by people
who didn't plan far enough in advance, AND didn't start building essential relationships long before "NEEDED!";
- Do a big favor for someone else without even being asked!;
- Use lumpy mail. Even though you are marketing online,
you should use direct mail to break through the clutter;
- Build as complete a database as possible, and protect
it religiously. Having a complete database allows you to
send very targeted promotions. For example, you can
geo-target.;
- Jealously guard your time. You won't get back wasted time
and the "Time Vampires" will suck up all of it if you let them;
- Build REAL relationships with online contacts;
- And much more...
(ID 91116771)
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bejen,
RO, Member since 01/17/2010
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