Outsourcing is nothing new. Brick and mortar businesses have been doing it
for years. But what may surprise some people is that online entrepreneurs can
also use this common business strategy with a great deal of effect. Of course,
outsourcing is not ideal for everyone. But by understanding the basics of what
outsourcing is, how it works, and how it can benefit a business, it is possible to
make an educated decision about whether the approach is right for your business.
Just What Is Outsourcing?
In the broadest sense, outsourcing is an approach to task management that
involves utilizing resources that are outside the direct control of the company to
handle tasks that are relevant to the operation and success of the business.
Generally, this involves contracting with a service provider to handle the specific
function for a specific period of time and with guidelines that are agreeable to
both parties. In some cases, the service may be granted limited powers to act in
the stead of the client, if that is necessary to perform the contracted tasks.
The main function of outsourcing is often to allow employees to focus on
company operations that may be more detailed and directly related to the growth
of the business. Daily housekeeping issues are handled by outside firms, who do
the job at a fraction of what it would cost for a full time staff to accomplish the
same tasks. This helps to minimize the amount of clerical support that is needed
in house, and thus keep employee related expenses relatively low.