In the first chapter in Relationship Building for Local Businesses, I talk about how business web sites have changed and are changing still...

In it I discuss ... How websites are more about customer service and relationships than they ever used to be How supplying information as a service to surfers helps increase your business

How to capitalize on the fact that people are always turning to the internet to find what they need.

How the expectations of what people expect to find on a site have been completely raised nowadays

How to understand the new mindset of the expectant internet surfer

How to make the most of the Web 2.0 concept

How to improve a site that is several years out of date
How a blog figures in the changing consumer landscape
How to micro blog using a site like Twitter to create even more interactivity between you and your customers

How to use social resources like MySpace and Facebook to your advantage the importance of building solid relationships with prospects and customers
How to get existing customers to return to you

Why being impersonal nowadays is a recipe for business failure

How to think in longer term business development when putting a web site together for the first time or revamping an old one, so that it fits the standards of web 2.0
Why it is wise to develop the ability to promote and sell your products directly via the internet

How to understand such things as shipping costs and when shipping could become a problem for you

How to push what you normally sell locally out on to the global stage

How to get your marketing message into peoples homes
How to go from selling locally to globally and potentially increase your sales by millions!

How to build a user friendly website that gives people EXACTLY what they want so they are interested in what you have to offer regardless of where you are

Why a flashy website doesnt do it for people or the Google search engineer robots anymore
What the wrong aspects are to focus on when you are building a site

The concept of attracting targeted visitors to your site instead of the untargeted surfer who will not get out their credit card or PayPal permission to buy your product or convert to one of your memberships!

In the past I noticed that online marketers treated their website design and their SEO efforts as two separate things to be worked on and employed at different times. Nothing can be further than the truth!

Tags: im, plr