Lets get started on your Internet Marketing Quest. The four big things to be concerned with is content, keywords, title, and description.
First you need to know how your audience is trying to find relevant information pertaining to your site. The easiest way to do this is to open a Google Adwords account and use their FREE keyword tool. You may believe deep down that your customers are going to be looking for the keyphrase "website marketing". You enter that into the search box and it will provide you with the terms your competition is using, the search volume by month and by total. Thank you again Google! Go through these terms and pick out the popular kids. Do this for Four or Five keyphrases or keywords until you have reached 300 - 500 characters that will be used later for the keyword meta tag in your website. Tada - you know have your keywords. Please remember that your keywords need to be page specific.
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