MASTERS OF COPYWRITING
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A Course on "The Principles and PRACTICE of COPY WRITING"...
- Words are the Working Tools...
- Advertising Copy & The Writer
- The Writer is Bigger than His Ad
- Human Appeals in Copy...
- The Underlying Principles of Good Copy...
- Emotion & Style in Advertising Copy...
- COPY: Good, Bad & Indifferent...
- The Research Basis of Copy...
- Axioms of Advertising...
- COPY FIRST...
- Making Advertisements Read...
- COPY DONT'S...
- WANTED : By The Dear Public...
- Believable Advertising...
- Looking at Copy & LOOKING INTO IT...
- The Human Side of IT...
- Copy That Is and ISN'T...
- The Sales Power of Good Copy ...
- The Copy Writers Work Bench...
- The Psychology of The Printed Work...
- Simplicity in Advertising Copy...
- What Makes Good Retail Copy...
- The Art of Visualizing Good Copy...
- Old & New Days in Advertising Copy...
NEW YORK
https://www.tradebit.com
- Words are the Working Tools...
- Advertising Copy & The Writer
- The Writer is Bigger than His Ad
- Human Appeals in Copy...
- The Underlying Principles of Good Copy...
- Emotion & Style in Advertising Copy...
- COPY: Good, Bad & Indifferent...
- The Research Basis of Copy...
- Axioms of Advertising...
- COPY FIRST...
- Making Advertisements Read...
- COPY DONT'S...
- WANTED : By The Dear Public...
- Believable Advertising...
- Looking at Copy & LOOKING INTO IT...
- The Human Side of IT...
- Copy That Is and ISN'T...
- The Sales Power of Good Copy ...
- The Copy Writers Work Bench...
- The Psychology of The Printed Work...
- Simplicity in Advertising Copy...
- What Makes Good Retail Copy...
- The Art of Visualizing Good Copy...
- Old & New Days in Advertising Copy...
NEW YORK
https://www.tradebit.com
(ID 96046516)
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