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10 Ways to Write More Effective Ads

What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship multiplied.

Nothing more.

And advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell. Period.

The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.


[No] Includes Sales Page
[Yes] Can be given away.
[Yes] Can be packaged.
[Yes] Can be offered as a bonus.
[Yes] Can Be Edited Completely and Your Name Put on it.
[Yes] Can be used as web content
[Yes] Can be broken down into articles
[Yes] Can be added to paid membership sites
[Yes] Can be offered through auction sites.
[Yes] Can sell Resale Rights
[Yes] Can sell Master Resale Rights
[Yes] Can sell Private Label Rights
Tags: ads