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Here's a quick marketing question for you: How often do you tweet? If you don't
know what I'm talking about, you're missing out on one of the hottest marketing
tools on the Internet today - Twitter.
What is Twitter?
Twitter is a micro-blogging site - meaning you can state your thoughts, views,
opinions and links, but in a super-compact way. In fact, with Twitter, you only
get to use 140 characters for each post, affectionately known as a tweet. At first
glance, you may think 140 characters can't possibly give you enough room to say
anything of value, but once you jump into the flow, you'll be amazed at the way
Twitter can change your social media marketing world.
How Does it Work?
Twitter works as a real-time social media platform for users to update their
followers with tidbits of information, chitchat, tips and tricks and other short
messages that are broadcast to a group of users who have chosen to stay
updated to your messages. While there are over 6 million users on Twitter,
according to the latest statistics, individuals choose who they want to interact
with by "following" them.
Every user gets a profile page, with room for a short bio, a photo and a link to
the site of your choice. Your profile page also includes a button people can click
on to begin "following" you - which means they will have access to all of your
The more followers you acquire the stronger your networking capabilities
become on Twitter. Twitter functions as an ever increasing network as each
person interacts with their following, who then connects them to their own group
of followers and on and on it grows.
Let's break it down a bit.
When you create your user account and choose some people to follow, they
have the opportunity to follow you back. As your followers start to get to know
you, they will look to you to promote other people on Twitter and when they find
people they relate to, they will begin following them as well. This "tell two
friends who tell two friends who tell two friends" networking will expand your
network faster than you can possibly imagine.
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