3 Underground IM Secrets
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Secret #1 How to Turn Free Ebook into a Quality $297 Product
Let's say you have this free ebook that's of quality, around 100 pages. Here's
how to take it and turn it into a $297 information product.
How to Increase the Perceived Value
Free information is perceived to have a low value, especially free blog posts
with ads way off in the corner.
Listen to this.
Perceived value is everything. Water used to be only free, but now you can
buy a Dasani out of a Coke machine for a buck. Its the same water you can
get for free with a cheap filter attached to your sink. Yet bottled water now
has a perceived value of up to $1.
Let's say you have this free ebook that's of quality, around 100 pages. Here's
how to take it and turn it into a $297 information product.
How to Increase the Perceived Value
Free information is perceived to have a low value, especially free blog posts
with ads way off in the corner.
Listen to this.
Perceived value is everything. Water used to be only free, but now you can
buy a Dasani out of a Coke machine for a buck. Its the same water you can
get for free with a cheap filter attached to your sink. Yet bottled water now
has a perceived value of up to $1.
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