TABLE OF CONTENTS

INTRODUCTION 6
READY? FIRE! AIM. 6
WHY A MARKETING SYSTEM? 8
YOUR MARKETING UMBRELLA AND HOW IT INFLUENCES EVERYTHING 12
MORE THAN JUST ADVERTISING 14
WHY THIS SYSTEM? 19
THE MARKETING FUNNEL SYSTEM: OVERVIEW 24
PARETOS PRINCIPLE: THE 80/20 RULE 24
WELCOME TO THE MARKETING FUNNEL 27
BEFORE THEY BUY: YOUR LEAD GENERATION SYSTEM 32
AFTER THEY BUY: YOUR OPPORTUNITY FOR BIGGER PROFITS AND MORE! 34
ANTICIPATING THEIR NEEDS AND REDUCING SUPPORT TICKETS 35
THE IMPORTANCE OF TESTIMONIALS AND FEEDBACK 35
ASK THEM FOR REFERRALS AND MAKE IT WORTH THEIR WHILE 36
EXCEED THEIR EXPECTATIONS WITH UNANNOUNCED BONUSES 36
EMAIL TEMPLATES PRE-SALES 38
EMAIL #1 SENT INSTANTLY UPON CONFIRMATION 38
EMAIL #2 SENT AFTER 1 DAY 43
EMAIL #3 SENT ON DAY 2 47
EMAIL #4 SENT ON DAY 4 48
EMAIL #5 SENT ON DAY 6 51
EMAIL #6 SENT ON DAY 7 54
EMAIL #7 SENT ON DAY 10 57
EMAIL #8 SENT ON DAY 12 65
EMAIL TEMPLATES POST-SALES 69
EMAIL #1 SENT IMMEDIATELY 69
EMAIL #2 SENT AFTER 2 DAYS 71
EMAIL #3 SENT AFTER 5 DAYS 72
EMAIL #4 SENT AFTER 9 DAYS 77
EMAIL # 5 SENT AFTER 14 DAYS 80
PRE-LAUNCH NOTIFICATION SEQUENCE 82
EMAIL # 1 SENT IMMEDIATELY 82
EMAIL #2 SENT AFTER 2 DAYS 84
EMAIL # 3 SENT AFTER 3 DAYS 88
EMAIL # 4 SENT AFTER 6 DAYS 90
EMAIL # 5 SENT AFTER 10 DAYS 93
EMAIL # 6 SENT AFTER 12 DAYS 95
EMAIL # 7 SENT AFTER 15 DAYS 103
INSTANT OPT-IN SURGE: HOW TO GET QUALIFIED LEADS SUBSCRIBING TO YOUR LIST IN RECORD NUMBERS 106
INTRODUCTION 106
WRITING AND PUBLISHING ARTICLES 107
POSTING TO FORUMS 113
PROMOTE WITHIN YOUR PRODUCTS 117
JOINT VENTURES 118
FINDING JV PARTNERS 119
HOW TO DRAMATICALLY IMPROVE YOUR DOUBLE OPT-IN RATES 125
OFFLINE MARKETING 127
IMPROVING YOUR OPT-IN CONVERSIONS 132
FOCUS ON THEM, NOT YOU 133
EMPHASIZE BENEFITS, NOT FEATURES 134
PUSH THEIR EMOTIONAL HOT BUTTONS 135
INCORPORATING PROOF AND BELIEVABILITY 137
THE UNIQUE SELLING PROPOSITION (USP) 140
THE HEADLINE 142
THE MORE YOU TELL, THE MORE YOU SELL 144
WRITE TO BE SCANNED 145
THE STRUCTURE OF AIDAS 146
CONCLUSION 147

================================[YES] Can be given away
[YES] Can be packaged
[YES] Can be offered as a bonus
[YES] Can be sold
[YES] Can be edited completely and your name put on it
[YES] Can be used as web content
[YES] Can be broken down into new articles
[YES] Can be packaged into an ebook or new product
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[NO] Can sell Private Label Rights
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