1010 Tested Ideas That Move Merchandise

An appliance retailer gets an ideakeep the store open until the wee hours for several days running and stage a special price event; "the late bird gets the worm."
For reasons rooted perhaps in psychology, the idea clicks. In short order, several giant manufacturers are giving their appliance outlets complete programs for "Sella-thons."

A druggist concludes that it would be a nice gesture to present a little package of baby necessities to mothers of newborn babies.
Soon several giant manufacturers are packaging these gift assortments at the factory and building complete marketing programs around them.

A food outlet, in its non-food section, bands certain soft-goods items in lots of twos and threes and gives them a special price.
The "two-f er" idea is born and this, in time, leads the giant Coca-Cola to the development of the six-pack as well as leading innumerable manufacturers in other merchandise classifications to the development of new concepts in size of sales unit.

Some non-food outlets get the notions that, since food produces enormous traffic, why not add food?
The direct resultthe fastest- growing outlet for food today is the non-food outlet and die food processors have had to adjust their marketing programs accordingly.

The vast suburban shopping centre started as a retail idea.
It has revolutionized the total marketing process of practically every manufacturer of consumer merchandise.
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