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Business eBooks


The Group Trainer's Handbook: Designing And Delivering Training For Groups - David Leigh

A practical and instantly applicable guide to training in groups, regardless of size. Includes course design and development, handy tips, checklists and quick reference guides. Author: Leigh, David Publisher: Kogan Page Illustration: N Language: ......

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49.95 USD
XSeller keywords: business, david leigh, economics

How To Write Great Copy: Learn The Unwritten Rules Of Copywriting - Dominic Gettins

In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful advertising campaigns. Author: Gettins, Do......

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39.99 USD
XSeller keywords: advertising, economics, business

Retailing Logistics And Fresh Food Packaging: Managing Change In The Supply Chain - Kerstin Gustafsson

Retailing Logistics and Fresh Food Packaging is an innovative book that enables retail and logistics professionals to recognise new opportunities and successfully manage change in the supply chain. It includes sections on product sourcing and dist......

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44.95 USD
XSeller keywords: agribusiness, business, economics

Workplace Learning And Development: Delivering Competitive Advantage For Your Organization - Jackie Clifford

This book is about making a difference through workplace learning and development. It offers advice and demonstrates the positive impact it can have on an organization. Author: Clifford, Jackie Publisher: Kogan Page Illustration: N Language: ENG ......

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49.95 USD
XSeller keywords: business, development, economics

Organise Yourself - John Caunt

This concise but comprehensive guide to improving all aspects of personal organization, includes advice on how to determine goals and priorities, manage time, improve decision-making skills, and organize paperwork and office space. Author: Caunt,......

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17.95 USD
XSeller keywords: business, economics, general

Dirty Dealing: The Untold Truth About Global Money Laundering, International Crime And Terrorism - Peter Lilley

A fascinating book which exposes the awesome scale of global money laundering and its filtration into the world's legitimate business structures. It is full of incredible stories, facts and figures. Author: Lilley, Peter Publisher: Kogan Page Ill......

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22.50 USD
XSeller keywords: business, economics, finance

Managing Projects In Human Resources Training And Development - Vivien Martin

This book will provide the reader with a practical approach to managing a project in a human resource, training or development setting. Each chapter discusses a different aspect of project management and includes recognised processes and technique......

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39.95 USD
XSeller keywords: business, economics, human resources

Public Affairs In Practice: A Practical Guide To Lobbying - Stuart Thomson

Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths. Author: Thomson, Stuart Publisher: Kogan Page Illustration: N Language: ENG Title: Public Affairs in Practice: A Practic......

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35.00 USD
XSeller keywords: business, economics, government

Knockoff: The Deadly Trade In Counterfeit Goods: The True Story Of The World's Fastest Growing Crimewave - Tim Phillips

Knockoff exposes the truth behind fake and counterfeit goods and reveals the links between organised crime and illegal goods. Describes how the counterfeiters' criminal network costs jobs, cripples developing countries and breeds corruption. Auth......

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19.95 USD
XSeller keywords: business, economics, finance

Creating Passion Brands: How To Build Emotional Brand Connection With Customers - Helen Edwards

Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers. Author: Edwards, Helen Publisher: Kogan Page Illustration: N Language: ENG Titl......

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27.50 USD
XSeller keywords: advertising, business, economics

The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To Advertising - Erik Du Plessis

Advertised Mind contains a treasury of ideas for bringing new life to your brands, illustrated by compelling case studies. Author: du Plessis, Erik Publisher: Kogan Page Illustration: N Language: ENG Title: The Advertised Mind: Groundbreaking Ins......

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35.00 USD
XSeller keywords: advertising, business, economics

Facilitation Made Easy: Practical Tips To Improve Meetings And Workshops - Esther Cameron

A practical introduction to the essential skills required by facilitators. Facilitation Made Easy is packed with detailed examples, checklists and proven tips on how to improve meetings and workshops. Author: Cameron, Esther Publisher: Kogan Page......

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35.00 USD
XSeller keywords: business, decision making, economics

Researching Customer Satisfaction & Loyalty: How To Find Out What People Really Think - Paul Szwarc

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research. Author: Szwarc, Paul Publisher: Kogan Page Illustration: N Language: ......

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39.95 USD

Consumer Insight: How To Use Data And Market Research To Get Closer

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. Editor: Stone, Merlin Publisher: Kogan Page Illustration: N Language: ENG Title: Consumer Insight: How to Use Data and Market Research to......

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39.95 USD

Strategic Business Planning: A Dynamic System For Improving Performance & Compe - Clive Reading

Stategic Business Planning outlines a business process which should improve the performance and competitive position of any company. It enables the reader to link company purpose, business goals, strategy, performance targets and an action program......

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29.95 USD
XSeller keywords: business, clive reading, economics

The 50 Plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies - Dick Stroud

Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society. Author: Stroud, Dick Publisher: Ko......

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29.95 USD

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