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Business eBooks


Make Everything You Write Matter, Even E-mail - , Claire Meirowitz

This is the eBook version of the printed book. This Element is an excerpt from T he Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz.  Available in print and digital formats.   Decide wh......

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Drivers Of The Digital Swarm: 10 Forces That Will Shape The Wireless World Your Business Competes In - Scott T. Snyder

This Element is an excerpt from New World of Wireless, The: How to Compete in the 4G Revolution (ISBN: 9780137003792) by Scott Snyder. Available in print and digital formats.   Smart mobs, seamless mobility, and beyond: discover the coming wirel......

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Presenting To Win: How To Use Animation Effectively To Tell Your Story - Jerry Weissman

This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.   Master the right ways to use animations in business......

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Your Brand Is Not Your Logo: It Is An Experience That Lives In Your Customer's Gut - , Stewart Emery

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.   Lessons from the legendary Harley-Davidson: ......

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How Great Products And Services Supply Great User Experiences - , Stewart Emery

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.   How to make sure customer experience permeat......

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Shrimp To Eat And Shrimp To Heal: The Future Of Shrimp Fishing And Farming - , Anne Rudloe

This Element is an excerpt from Shrimp: The Endless Quest for Pink Gold (ISBN: 9780137009725) by Jack and Anne Rudloe. Available in print and digital formats.   The future of the shrimp industry: bringing wealth, peace, beauty, and a healthier e......

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When The Inevitable Surprises Occur. . . Are You Ready To Diffuse The Situation With The Right Questions? - Terry J. Fadem

This Element is an excerpt from The Art of Asking: Ask Better Questions, Get Better Answers (ISBN: 9780137144242) by Terry Fadem. Available in print and digital formats.   Ask the right questions to recover from any surprise and transform shock......

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Turbulent Times, You Can¿t Expect Others To Save You, In: How To Keep Yourself Prepared For Any Economy - , Robert E. Gunther

This Element is an excerpt from Your Job Survival Guide: A Manual for Thriving in Change (ISBN: 9780137127023) by Gregory Shea and Robert Gunther. Available in print and digital formats.   Develop the mindset and skills to recover when your care......

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Goals And Games: Designing Your Employees' Goals Like Game Designers Design Video Games - , Ethan Mollick

This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.   Apply the lessons of game design to supe......

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Dealing With A Lay Off: What To Expect When You Are No Longer Expected - Martha I. Finney

This Element is an excerpt from Rebound: A Proven Plan for Starting Over After Job Loss (ISBN: 9780137021147) by Martha Finney. Available in print and digital formats.   Get your head and heart together after you’re laid off: what you&rsqu......

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