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Business eBooks


Managing Projects In Human Resources Training And Development - Vivien Martin

This book will provide the reader with a practical approach to managing a project in a human resource, training or development setting. Each chapter discusses a different aspect of project management and includes recognised processes and technique......

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39.95 USD
XSeller keywords: business, economics, human resources

Public Affairs In Practice: A Practical Guide To Lobbying - Stuart Thomson

Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths. Author: Thomson, Stuart Publisher: Kogan Page Illustration: N Language: ENG Title: Public Affairs in Practice: A Practic......

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35.00 USD
XSeller keywords: business, economics, government

Knockoff: The Deadly Trade In Counterfeit Goods: The True Story Of The World's Fastest Growing Crimewave - Tim Phillips

Knockoff exposes the truth behind fake and counterfeit goods and reveals the links between organised crime and illegal goods. Describes how the counterfeiters' criminal network costs jobs, cripples developing countries and breeds corruption. Auth......

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19.95 USD
XSeller keywords: business, economics, finance

Creating Passion Brands: How To Build Emotional Brand Connection With Customers - Helen Edwards

Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers. Author: Edwards, Helen Publisher: Kogan Page Illustration: N Language: ENG Titl......

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27.50 USD
XSeller keywords: advertising, business, economics

The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To Advertising - Erik Du Plessis

Advertised Mind contains a treasury of ideas for bringing new life to your brands, illustrated by compelling case studies. Author: du Plessis, Erik Publisher: Kogan Page Illustration: N Language: ENG Title: The Advertised Mind: Groundbreaking Ins......

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35.00 USD
XSeller keywords: advertising, business, economics

Facilitation Made Easy: Practical Tips To Improve Meetings And Workshops - Esther Cameron

A practical introduction to the essential skills required by facilitators. Facilitation Made Easy is packed with detailed examples, checklists and proven tips on how to improve meetings and workshops. Author: Cameron, Esther Publisher: Kogan Page......

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35.00 USD
XSeller keywords: business, decision making, economics

Researching Customer Satisfaction & Loyalty: How To Find Out What People Really Think - Paul Szwarc

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research. Author: Szwarc, Paul Publisher: Kogan Page Illustration: N Language: ......

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39.95 USD

Consumer Insight: How To Use Data And Market Research To Get Closer

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. Editor: Stone, Merlin Publisher: Kogan Page Illustration: N Language: ENG Title: Consumer Insight: How to Use Data and Market Research to......

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39.95 USD

Strategic Business Planning: A Dynamic System For Improving Performance & Compe - Clive Reading

Stategic Business Planning outlines a business process which should improve the performance and competitive position of any company. It enables the reader to link company purpose, business goals, strategy, performance targets and an action program......

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29.95 USD
XSeller keywords: business, clive reading, economics

The 50 Plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies - Dick Stroud

Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society. Author: Stroud, Dick Publisher: Ko......

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29.95 USD

Market Intelligence: How And Why Organizations Use Market Research - Martin Callingham

In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as t......

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37.50 USD
XSeller keywords: business, economics, marketing

The Crm Project Management Handbook: Building Realistic Expectations And Managing Risk - Michael Gentle

A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk anal......

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47.99 USD

The Coaching Handbook: An Action Kit For Trainers And Managers - , Jackie Clifford

Coaching has become the most popular technique in the world of training and a key tool in staff development. This Coaching Handbook provides all the tools for harnessing this technique, offering a step-by-step approach, case studies and 20 detaile......

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42.99 USD
XSeller keywords: human resources, training, economics

The Relational Manager: Transform Your Workplace And Your Life - , David John Lee

When relationships are nourished, they encourage a corresponding human flourishing, but when they are neglected, health, productivity, efficiency, and individual happiness all suffer. This insightful study examines relationships in the context of ......

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11.95 USD

Primary Health Care In Cuba: The Other Revolution - , Laurence G. Branch

Cuba's primary health care system is a well-known and well-hidden jewel of global health care. It has eradicated malaria and polio, and curtailed HIV/AIDS and dengue fever. This book focuses on the successes of Cuba's preventive primary health car......

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32.00 USD

The A To Z About Rss

You will learn how to improve your business through online marketing techniques using RSS. You can change your slow, boring website to be the best web advertisement any visitor would like to see and it will give you a non stop supply of traffi......

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12.69 USD
XSeller keywords: online design, web advertisement

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