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Business eBooks


Strategic Alliances And Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering - Richard Gibbs

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. Based on solid resear......

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49.95 USD
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The Art Of Creative Thinking: How To Be Innovative And Develop Great Ideas - John Adair

In The Art of Creative Thinking renowned expert John Adair offers clear guidelines for developing your full potential as a creative thinker. He helps anyone to overcome barriers to having new ideas and develop a true understanding of the creative ......

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17.95 USD
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Leadership And Motivation: The Fifty-fifty Rule And The Eight Key Principles Of Motivating Others - John Adair

In Leadership and Motivation the world authority on leadership, John Adair, discusses what motivates people and the importance of leadership. He discusses the nature of motivation, individual needs and how they relate to the key tasks facing leade......

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17.95 USD
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Leadership For Innovation: How To Organize Team Creativity And Harvest Ideas - John Adair

Leadership for Innovation will help you to create an innovative climate that encourages the development of new products and services - the lifeblood of business success. John Adair identifies the characteristics of innovative organizations and des......

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The Inspirational Leader: How To Motivate, Encourage And Achieve Success - John Adair

The Inspirational Leader argues that leaders are not born but made. Taking the form of conversations between a young chief executive and the author, it explores the nature and practice of leadership. John Adair disects each aspect of leadership so......

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How People Tick: A Guide To Over 50 Types Of Difficult People And How To Handle Them - Mike Leibling

How People Tick is about understanding and dealing with patterns of behaviour that annoy us, such as gossiping, back-stabbing and bullying, in order to make these 'difficult' people easier to live and work with. Author: Leibling, Mike Publisher: ......

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19.95 USD
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The Retail Value Chain: How To Gain Competitive Advantage Through Efficient Consumer Response (ecr) Strategies - , Hanna Sivonen

The Retail Value Chain analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in retail value chains, demand management,......

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49.95 USD
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Crisis Communication: Practical Pr Strategies For Reputation Management & Company Survival - Peter Anthonissen

Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect your corporate reputation by using PR strategies t......

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39.95 USD
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Delivering E-learning: A Complete Strategy For Design Application And Assessment - Kenneth Fee

Delivering E-Learning presents a complete strategy for training and development. From deciding when to use, how to design, tips on selecting suppliers, and how to measure its effectiveness. Author: Fee, Kenneth Publisher: Kogan Page Illustration:......

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49.95 USD
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How The Global Financial Markets Really Work: The Definitive Guide To Understanding International Investment And Money Flows - Alexander Davidson

How the Global Financial Markets Really Work is an in-depth examination of the factors that shape international money flows, and the cross-border influences that impact on every economy in the world. Author: Davidson, Alexander Publisher: Kogan P......

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29.95 USD

Goal Directed Project Management: Effective Techniques And Strategies - , Kristoffer V Grude

This newly updated fourth edition of one of the most influential books written on project management - incorporates a new chapter focusing on how GDPM methods can be applied to financial control of projects. Author: Andersen, Erling S. Author: Gr......

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International Communications Strategy: Developments In Cross-cultural Communications, Pr And Social Media - , Yang-may Ooi

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.New cha......

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Project Governance: A Practical Guide To Effective Project Decision Making - Ross Garland

Project governance is the framework within which decisions are made on projects. This book will provide the practical information necessary to establish and implement a project governance framework for a project or across an organisation. Author:......

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Bridging The Culture Gap: A Practical Guide To International Business Communication - , Penny Carté

Bridging the Culture Gap is a practical guide to international business communication. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict, especially as globalization gathers momentum and contac......

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35.00 USD

How To Pass Advanced Aptitude Tests: Assess Your Potential And Analyse Your Career Opti - Jim Barrett

With abstract and practical tests, personality and career analysis, an occupational index and a career agenda planner, How to Pass Advanced Aptitude Tests will help you to assess your career path and prepare for psychometric tests. Author: Barret......

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17.95 USD
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The Accountable Leader: Developing Effective Leadership Through Managerial Accountability - Brian Dive

The Accountable Leader is built around three key themes: accountability, leadership and organizational structure. It examines in depth what it means for managers to be held to account at all leadership levels in an organization. Author: Dive, Bri......

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39.95 USD
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How To Market Your Business: A Practical Guide To Advertising, Pr, Selling And Direct And Online Marketing - Dave Patten

This updated new edition of Successful Marketing for the Small Business offers tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet. Author: Patten, Dave Publisher: Kogan Pa......

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25.00 USD
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Risk Issues And Crisis Management In Public Relations: A Casebook Of Best Practice - , Judy Larkin

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Re......

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37.50 USD
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