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Business eBooks


The Perception Of Risk - Paul Slovic

The concept of risk is an outgrowth of our society's great concern about coping with the dangers of modern life. The Perception of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, risk perception and risk ......

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Social Media Campaigns: Strategies For Public Relations And Marketing - Carolyn Mae Kim

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best p......

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Cities On A Finite Planet: Towards Transformative Responses To Climate Change

Cities on a Finite Planet: Transformative responses to climate change shows how cities can combine high quality living conditions, resilience to climate change, disaster risk reduction and contributions to mitigation/low carbon development. It als......

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Strategic Analysis: A Creative And Cultural Industries Perspective - Jonathan Gander

Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.?? ......

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Wealth - A.w. Kirkaldy

This title, first published in 1920, is an excellent introduction to the fundamentals of economics, including explanations of production, distribution, and capital. Kirkaldy further highlights the economic problems of trade, commerce, exchanges, a......

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Ethics In Advertising: Making The Case For Doing The Right Thing - Wally Snyder

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why ad......

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The Mentor's Way: Eight Rules For Bringing Out The Best In Others - Rik Nemanick

Drawing on the author's extensive experience training mentors, The Mentor's Way outlines eight rules for engaging in a mentoring relationship. Nemanick examines the ways in which mentoring differs from managing or leading, and details the various ......

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Digital Marketing Excellence: Planning, Optimizing And Integrating Online Marketing - , Pr Smith

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effec......

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The Political Economy Of Soil Erosion In Developing Countries - Piers Blaikie

First published in 1985. This book examines wide variety of ways in which environmental deterioration, in particular soil erosion, can be viewed and the implicit political judgements that often inform them. Using the context of developing countrie......

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Rating And Council Tax Pocket Book - Matthew Cain Ormondroyd

The Rating and Council Tax Pocket Book is a concise, practical guide to the legal and practical issues surrounding non-domestic rates and council tax. An essential tool for busy tax collection practitioners in local authorities and private practic......

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Social Democracy In Capitalist Society: Working-class Politics In Britain And Sweden - Richard Scase

First published in 1977. This book considers the nature of industrial society, contemporary capitalism and the impact of political ideas on social structure. These ideas are discussed by reference to the impact of social democracy on the structure......

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Can "it" Happen Again?: Essays On Instability And Finance - Hyman Minsky

In the winter of 1933, the American financial and economic system collapsed. Since then economists, policy makers and financial analysts throughout the world have been haunted by the question of whether "It" can happen again. In 2008 "It" very nea......

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29.95 USD
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Unions, Change And Crisis: French And Italian Union Strategy And The Political Economy, 1945-1980 - , George Ross

First published in 1982, Unions, Change and Crisis represents the first detailed, comparative, historical and theoretically grounded study of two of the major trade union movements of Europe. It brings together the results of the first part of the......

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The Politics Of West German Trade Unions: Strategies Of Class And Interest Representation In Growth And Crisis - Andrei Markovits

First published in 1986, this book assesses the politics of the West German trade unions in the context of their larger role as major actors in the polity. By focusing on the historical realities of the labour movement both before and after 1945, ......

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