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Business eBooks


Marketing The Third Reich: Persuasion, Packaging And Propaganda - Nicholas O'shaughnessy

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016)......

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39.95 USD

New Office Information Technology: Human And Managerial Implications - Richard J. Long

This book, originally published in 1987, evaluates the human and managerial implications of new office information technology, based on the actual experiences of organisations using the new technology. A variety of issues are examined including th......

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45.00 USD
XSeller keywords: richard j. long, business, economics

New Office Information Technology: Human And Managerial Implications - Richard J. Long

This book, originally published in 1987, evaluates the human and managerial implications of new office information technology, based on the actual experiences of organisations using the new technology. A variety of issues are examined including th......

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45.00 USD
XSeller keywords: richard j. long, business, economics

Information Resources And Technology Transfer Management In Developing Countries - Richard Onyango

Originally published in 1997, this book puts information management in the context of technology transfer, industrialization and national development. As well as showing the necessity for the efficient use of information resources, the book also e......

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40.00 USD
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A Standardization Of Selected Management Concepts - Arthur G. Bedeian

Originally published in 1986. Since "modern" management's beginning at the turn of the twentieth century, there have been pleas from management practitioners and academics alike to solidify the underlying foundation upon which it is based. However......

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Technology And Employment Practices In Developing Countries - Hubert Schmitz

Originally published in 1985, this book analyses the extent and way in which technological change determines the utilisation of labour in less developed economies. The book compares firms which are technologically very advanced with firms which us......

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