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Business eBooks


The Contemporary Minstrel: Songwriting, Recording And Making Money With Your Music - Louis Anthony Delise

In The Contemporary Minstrel, Louis Anthony deLise presents a first-of-its-kind organized and scholarly study of the craft of creating and marketing pop songs. He includes in this book a primer on music theory, detailed descriptions of all pop son......

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10.95 USD
XSeller keywords: study, louis anthony delise, music

Planning And Managing Public Relations Campaigns: A Strategic Approach - Anne Gregory

Drive events rather than be driven by them with the techniques laid out in the new edition of this popular definitive guide. Author: Gregory, Anne Publisher: Kogan Page Illustration: n Language: ENG Title: Planning and Managing Public Relations C......

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37.50 USD
XSeller keywords: anne gregory, business, economics

Emerging Markets: Strategies For Competing In The Global Value Chain - Robert Grosse

This practical book identifies the opportunities and threats that emerging markets offer to established businesses and presents a value chain network model for strategic advantage. Author: Grosse, Robert Publisher: Kogan Page Illustration: n Lang......

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39.95 USD
XSeller keywords: robert grosse, business, economics

Global Business Ethics: Responsible Decision Making In An International Context - , Guy Murfey

This comprehensive and practical textbook introduces the key tenets of applied business ethics and equips the reader to understand and resolve ethical dilemmas and moral issues within an international business context. Author: Francis, Ronald D A......

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39.95 USD

Strategic Training Management:transforming The Business Of Training - Catherine Mattiske

Learning and Development Managers are often highly competent trainers who have been promoted on their technical capability and have a history of success in designing and delivering learning outcomes. Apart from their knowledge of instructional des......

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19.99 USD

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