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Business eBooks


The 30 Day Mba In Marketing: Your Fast Track Guide To Business Success - Colin Barrow

Gain all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost. Author: Barrow, Colin Publisher: Kogan Page Illustration: n Language: ENG Title: The 30 Day MBA in Marketing: Y......

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The 30 Day Mba In Business Finance: Your Fast Track Guide To Business Success - Colin Barrow

Get the financial and accounting know-how of a top MBA course without the expensive price tag. Author: Barrow, Colin Publisher: Kogan Page Illustration: n Language: ENG Title: The 30 Day MBA in Business Finance: Your Fast Track Guide to Busin......

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Geodemographics For Marketers: Using Location Analysis For Research And Marketing - Barry Leventhal

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field. Author: Leventhal, Barry Publisher: Kogan Page Illustration: n Language: ENG Tit......

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34.95 USD
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4d Leadership: Competitive Advantage Through Vertical Leadership Development - Dr Alan Watkins

Improve your capacity to think strategically, solve complex problems, lead change and engage with your stakeholders by become a four dimensional leader. Author: Watkins, Dr Alan Publisher: Kogan Page Illustration: n Language: ENG Title: 4D Le......

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Media Interview Techniques: A Complete Guide To Media Training - Robert Taylor

Confidently deliver a key message across channels, even in crisis conditions, with this complete guide to representing either yourself or an organization in the media. Author: Taylor, Robert Publisher: Kogan Page Illustration: n Language: ENG Tit......

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Retail Marketing Strategy: Delivering Shopper Delight - Constant Berkhout

Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing. Author: Berkhout, Constant Publisher: Kogan Page Illustration: n Language: ENG Title: Retail Marketing St......

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Economics For Business: A Guide To Decision Making In A Complex Global Macroeconomy - Ivan K. Cohen

Equip yourself with the key economic tools and concepts to make decisions, sustain your competitive advantage and confront the complexities of business head-on. Author: Cohen, Ivan K. Publisher: Kogan Page Illustration: n Language: ENG Title:......

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On Purpose: Delivering A Branded Customer Experience People Love - , Andy Milligan

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Author: Smith, Shaun Author: Milligan, Andy Publisher: Kogan Page Illustration: n Language: ENG Title: On Purpose: ......

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Bids, Tenders And Proposals: Winning Business Through Best Practice - Harold Lewis

Pitch winning bids and secure competitive contradicts with this complete and updated guide to best practice. Author: Lewis, Harold Publisher: Kogan Page Illustration: n Language: ENG Title: Bids, Tenders and Proposals: Winning Business Throug......

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Informal Learning In Organizations: How To Create A Continuous Learning Culture - Robin Hoyle

Understand when, how and why informal learning works so you can plan and deliver new learning initiatives for your organisation that have measurable results. Author: Hoyle, Robin Publisher: Kogan Page Illustration: n Language: ENG Title: Info......

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Successful Project Sponsorship: A Time-saver For The Busy Executive - Michiel Van Der Molen

Take ownership over the role of project sponsor and ensure they succeed with this proven approach to business sponsorship strategy. Author: van der Molen, Michiel Editor: Carter, Lucy Publisher: Kogan Page Illustration: n Language: ENG Title:......

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Developing Mental Toughness: Coaching Strategies To Improve Performance, Resilience And Wellbeing - , Doug Strycharczyk

Improve your ability to cope with stress and challenges in the workplace with this coaching guide to developing mental resilience. Author: Clough, Peter Author: Strycharczyk, Doug Publisher: Kogan Page Illustration: n Language: ENG Title: Dev......

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Practical Text Analytics: Interpreting Text And Unstructured Data For Business Intelligence - Steven Struhl

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them. Author: Struhl, Steven Publisher: Kogan Page Illustration: n Language: ENG Ti......

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Decoding The Irrational Consumer: How To Commission, Run And Generate Insights From Neuromarketing Research - Darren Bridger

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer. Author: Bridger, Darren Publisher: Kogan Page Illustration: n Language: ENG Title: Decoding the Irrational Cons......

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What Is A 21st Century Brand?: New Thinking From The Next Generation Of Agency Leaders - Nick Kendall

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry. Author: Kendall, Nick Publisher: Kogan Page Illustration: n Language: ENG Title: What is a 21st Cent......

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Professional Services Marketing Handbook: How To Build Relationships, Grow Your Firm And Become A Client Champion - , Charles Nixon

Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry. Author: Clark, Nigel Author: Nixon, Charles Publisher: Kogan Page Illustration: n Language: ENG Title: Profe......

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Persuasive Copywriting: Using Psychology To Engage, Influence And Sell - Andy Maslen

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read. Author: Maslen, Andy Publisher: Kogan Page Illustration: n Language: ENG Title: Persuasive Copywriting: Using Psychology to Engage, ......

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