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Business eBooks


Myths Of Pr: All Publicity Is Good Publicity And Other Popular Misconceptions - Rich Leigh

Explore some of the most interesting, widely-accepted myths that permeate the industry, in this fascinating and critical examination of PR, shedding new light on the reality of PR practice. Author: Leigh, Rich Publisher: Kogan Page Illustration: ......

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19.95 USD
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Practical Consultancy Ethics: Professional Excellence For It And Management Consultants - David Yardley

Gives consultants the tools and decision-making frameworks to act ethically and defensibly in all business situations, preserving their professional reputations and minimizing risk. Author: Yardley, David Publisher: Kogan Page Illustration: N Lan......

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49.95 USD
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Building The Agile Business Through Digital Transformation - , Peter Abraham

Build an agile business through digital transformation more quickly and easily with this practical guide. Author: Perkin, Neil Author: Abraham, Peter Publisher: Kogan Page Illustration: N Language: ENG Title: Building the Agile Business through D......

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29.95 USD
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Data Strategy: How To Profit From A World Of Big Data, Analytics And The Internet Of Things - Bernard Marr

Explains how to profit from an effective data strategy in a world of Big Data, Analytics and the Internet of Things Author: Marr, Bernard Publisher: Kogan Page Illustration: N Language: ENG Title: Data Strategy: How to Profit from a World of Big ......

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Creativity And Data Marketing: A Practical Guide To Data Innovation - Becky Wang

Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage. Author: Wang, Becky Publisher: Kogan Page Illustration: n Language: ENG Title: C......

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E-commerce Website Optimization: Why 95 Of Your Website Visitors Don't Buy, And What You Can Do About It - , Johann Van Tonder

Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website optimization. Author: Croxen-John, Dan A......

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Rethinking Reputational Risk: How To Manage The Risks That Can Ruin Your Business, Your Reputation And You - , Derek Atkins

Get a new perspective on the true nature of reputational risk and damage to organizations, and understand why its root causes trace back to individual and collective human behaviour. Author: Fitzsimmons, Anthony Author: Atkins, Derek Publisher: K......

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39.95 USD

Building Digital Culture: A Practical Guide To Successful Digital Transformation - , Thomas Brown

Access insider stories from leading companies including BMW, Twitter, Deloitte and Bloomberg, on how digital culture has improved their business practices, leading to increased adaptability and productivity. Author: Rowles, Daniel Author: Brown, ......

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Radical Business Model Transformation: Gaining The Competitive Edge In A Disruptive World - , Günter Müller-stewens

A practical guide to how to fundamentally transform your business model and outsmart the competition Author: Linz, Carsten Author: Müller-Stewens, Günter Author: Zimmermann, Alexander Publisher: Kogan Page Illustration: N Language: ENG Title: Rad......

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Armstrong On Reinventing Performance Management: Building A Culture Of Continuous Improvement - Michael Armstrong

Design and implement innovative performance management strategies to improve talent management, employee engagement and business results. Author: Armstrong, Michael Publisher: Kogan Page Illustration: N Language: ENG Title: Armstrong on Reinventi......

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Himss Dictionary Of Health Information Technology Terms, Acronyms, And Organizations, Fourth Edition

This significantly expanded and newest edition of the bestselling HIMSS Dictionary of Health Information Technology Terms, Acronyms, and Organizations has been developed and extensively reviewed by more than 50 industry experts. The fourth edition......

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49.95 USD
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Fashion Buying: From Trend Forecasting To Shop Floor - , Dimitri Koumbis

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this ......

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24.99 USD
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7 Easy Steps To Conduct A Human Resources Audit And Protect Your Company! - Vanessa Nelson

Employment laws are ever changing. Workplace lawsuits are on the rise. In some cases the violations could land you in jail! The average lawsuit settlement is $165,000 before you pay lawyer fees; if you suffer through a jury trial when faced with......

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2.99 USD
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Multinationals And Transfer Pricing

One of the reasons for the success of multinational enterprises in their ability to create in their supranational organisations "internal markets" which eliminate the imperfections of external world markets caused by tariffs on trade, restrictions......

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46.50 USD
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The Export Of Hazard: Transnational Corporations And Environmental Control Issues

This report, first published in 1985, written by a distinguished group of legal and public policy experts, documents the growing trade in hazardous industries and toxic products. Hazard export threatens the health and environment of workers and or......

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