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Business eBooks


Designing Efficient Bpm Applications: A Process-based Guide For Beginners - , Antoine Mottier

Looking for efficiency gains in your business? If you’re a business analyst, this practical guide will show you how to design effective business process management (BPM) applications. Every business uses business processes—these everyd......

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25.99 USD

Social Media And Integrated Marketing Communication: A Rhetorical Approach - Jeanne M. Persuit

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic r......

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36.99 USD

Oblivion Or Utopia: The Prospects For Africa - Chiku Malunga

This book explains that efforts to reverse Africa's continuing underdevelopment have failed to date because they have not been consciously aimed at enabling Africa to turn its vast natural resources into wealth; here, Malunga proposes a five step ......

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34.99 USD

Disruptive Innovation In Chinese And Indian Businesses: The Strategic Implications For Local Entrepreneurs And Global Incumbents

With the rapid development of China and India as new economic powers in global competition, an obvious question is whether these emerging economies are great opportunities or threats. Whilst answers are bound to differ depending on one's perspecti......

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49.95 USD

Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth - David J. Greer

David Greer has a mission-to take his thirty-five years of entrepreneurial experience and share it with other entrepreneurs to accelerate their success. Of all the things you as an entrepreneur can focus on, getting clear on the strategy and purpo......

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15.99 USD
XSeller keywords: marketing, general, entrepreneurship

The Museum Effect: How Museums, Libraries, And Cultural Institutions Educate And Civilize Society - Jeffrey K. Smith

Museums, libraries, and cultural institutions are opportunities for people to understand and celebrate who we are, were, and might be. These institutions are vehicles for educating and civilizing society that work on a variety of levels, ranging f......

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40.50 USD
XSeller keywords: , economics, business

Modern Tribal Development: Paths To Self-sufficiency And Cultural Integrity In Indian Country - Dean Howard Smith

First Nations people know that a tribe must have control over its resources and sustain its identity as a distinct civilization for economic development to make sense. With an integrated approach to tribal societies that defines development as a m......

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38.00 USD

New Solutions For House Museums: Ensuring The Long-term Preservation Of America's Historic Houses - Donna Ann Harris

A generational shift is occurring at historic house museums as board members and volunteers retire while few young people step forward to take their place. These landmarks are also plagued by serious deferred maintenance, and many have no endowmen......

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36.00 USD
XSeller keywords: , general, economics

Interpretation: Education, Programs, And Exhibits

Interpretation helps the public understand our purpose and mission. In this book, we tackle how to orient your organization to be effective interpreters of what you collect; how to tell engaging stories; and how to address difficult issues you may......

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38.00 USD
XSeller keywords: , economics, business

Cases In Advertising And Marketing Management: Real Situations For Tomorrow's Managers - , Art Johnsen

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on th......

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38.00 USD
XSeller keywords: promotion, advertising, business

The Bare Bones Introduction To Integrated Marketing Communication - Robyn Blakeman

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication a......

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39.50 USD

Ecofundamentalism: A Critique Of Extreme Environmentalism - Rögnvaldur Hannesson

Ecofundamentalism: A Critique of Extreme Environmentalism is one of few books that focuses on ecofundamentalism, from its philosophical foundations to its policy prescriptions, instead of environmentalism as a whole. Ecofundamentalism places natur......

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