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Business eBooks


Marketing Above The Noise: Achieve Strategic Advantage With Marketing That Matters - Linda J. Popky

Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive w......

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Mighty Midsized Companies: How Leaders Overcome 7 Silent Growth Killers - Robert Sher

Midsized companies are often overlooked by Wall Street and mainstream media outlets, though they are an integral part of national economics. Thus it's important for national economic success to have a thriving midsized company sector. But that is ......

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Gen Z Effect: The Six Forces Shaping The Future Of Business - , Dan Keldsen

One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z.  While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation i......

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Gamify: How Gamification Motivates People To Do Extraordinary Things - Biran Burke

Organizations are facing an engagement crisis.  Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited res......

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Investing With Impact: Why Finance Is A Force For Good - Jeremy Balkin

Investing with Impact: Why Finance Is a Force for Good outlines the roadmap to reinvigorating a skeptical public and demoralized financial services industry by making the case that, contrary to popular misconception, finance is not the cause of th......

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Millennials & Management: The Essential Guide To Making It Work At Work - Lee Caraher

As management ages and prepares to work longer than previous generations and Millennials join companies at steady rate, companies are suffering through tension and dissonance between Millennials and Boomers, and realizing that they can't just wait......

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Just Run It!: Running An Exceptional Business Is Easier Than You Think - Dick Cross

The growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. In America alone, tens of thousands of businesses crop up each year. Unfortunately, f......

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Kill The Company: End The Status Quo, Start An Innovation Revolution - Lisa Bodell

In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very......

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Million Dollar Maverick: Forge Your Own Path To Think Differently, Act Decisively, And Succeed Quickly - Alan Weiss

When it comes to how to succeed as an entrepreneur, we are besotted with advice. According to bestselling author Alan Weiss, success is a combination of opportunism, very disciplined work, luck, timing, and ignoring most advice.  In other words, i......

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Nature Of Investing: Resilient Investment Strategies Through Biomimicry - Katherine Collins

We are all investors. We invest our time, our energy, our money. We invest every single day, as citizens, as consumers, as businesspeople. At its core, investing involves connection, exchange, and mutual benefit. Lately, however, the primary, bene......

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New Era In Banking: The Landscape After The Battle - , Mauro F. Guillen

The financial crisis that began in 2007 triggered a break with banking practices of the past. Even as the crisis occurred, a broader set of economic, geopolitical, and technological forces were already reshaping the financial industry's transition......

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Power Of Peers: How The Company You Keep Drives Leadership, Growth, And Success - , Leo Bottary

Birds of a feather flock together. We're all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth--it's the company we keep that often determines the level of personal growth and professional......

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Q-loop: The Art & Science Of Lasting Corporate Change - , David Bedard

The business environment has never been more fast-paced and competitive. Survival, let alone success, depends on an organization's ability to recognize possibilities, innovate, implement change, and sustain that transformation. Yet a paradox exist......

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Relevance: The Power To Change Minds And Behavior And Stay Ahead Of The Competition - , Paul B. Brown

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and exec......

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Saving America: 7 Proven Steps To Make Government Deliver Great Results - Mark Aesch

National polling indicates that for the first time in American history, people believe their children will not be as well off as they are. The primary reason for this? The lack of performance by government. The public sector receives trillions of ......

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Wisdom Of Titans: Secrets Of Success From Entrepreneurs Who Rose To The Top - William J Ferguson

Becoming a successful entrepreneur takes energy and drive. Less than 20 make it beyond the first three years. Achieving the next level, the status of business titan -- the upper echelon of leadership -- takes an unrelenting commitment to turn an i......

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Social Leader: Redefining Leadership For The Complex Social Age - , Sudhanshu Palsule

Technology, global economics, and demographics are colluding to create workspaces that thrive on communities rather than hierarchies. Our industrial paradigm with its roots in the military is swiftly being replaced by a paradigm based on networks ......

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