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Industrial Marketing Research (rle Marketing): Management And Technique - , Aubrey Wilson

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its ......

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47.95 USD
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Corporate Innovation (rle Marketing): Marketing And Strategy - Gordon Foxall

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour.......

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Competitive Marketing (rle Marketing): A Strategic Approach - John O'shaughnessy

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how ......

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The Advertising Agency (rle Marketing): Procedure And Practice - , Albert E. Haase

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an......

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The Dark Side Of Management: A Secret History Of Management Theory - Gerard Hanlon

What isn't management and why doesn't it matter? This compelling book leads the reader away from the stories told by managers and management theories to show the secret history of the field. In characterizing the progress of management as a war o......

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34.95 USD
XSeller keywords: management, general, economics

Inquiry And Decision (routledge Revivals) - John O'shaughnessy

First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processe......

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Commercial Distribution In Europe (routledge Revivals) - John Dawson

The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-in......

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The Haitian Economy (routledge Revivals): Man, Land And Markets - Mats Lundahl

Haiti is a very poor country with a stagnant economy. This title, first published in 1983, considers the Haitian economy, placing it in its historical context, and explores the reasons why it has performed so badly. Mats Lundahl examines agricultu......

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Incentives And Agriculture In East Africa (routledge Revivals) - Mats Lundahl

Agriculture is at the centre of the economies of many developing countries, and its stagnation and poor performance across large parts of Africa is a major cause for concern. First published in 1990, this book focuses on the nature and role of inc......

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Unequal Treatment (routledge Revivals): A Study In The Neo-classical Theory Of Discrimination - , Eskil Wadensjo

This book, written by two leading Swedish economists and first published in 1984, constitutes a threefold contribution to the expanding field of economic discrimination. In the first place, it summarizes different approaches to the economics of di......

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Changes In Family Life (works Of William H. Beveridge) - William H. Beveridge

This volume is the printed version of a survey carried out in conjunction with a B.B.C. series called "The changing world" which was broadcast in 1932. Four of the talks were monologues by Beveridge (The changing family, The family and the populat......

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42.95 USD
XSeller keywords: theory, economics, business

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