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Business eBooks


Reaching And Responding To The Audience

Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor service......

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38.00 USD
XSeller keywords: economics, business

Governing To Win: Enhancing National Competitiveness Through New Policy And Operating Approaches

Charles Prow has brought together an impressive lineup of businessmen and women, reporters, and experts to show how the United States can be more competitive in the global economy. This book shows not only what is wrong with the current federal sp......

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33.00 USD

Economics Of The Undead: Zombies, Vampires, And The Dismal Science

Whether preparing us for economic recovery after the zombie apocalypse, analyzing vampire investment strategies, or illuminating the market forces that affect vampire-human romances, Economics of the Undead gives both seasoned economists and layma......

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17.95 USD

Programming For People With Special Needs: A Guide For Museums And Historic Sites - Katie Stringer

The book features the seven keys to creating effective programming for people with special needs, especially elementary and secondary students with intellectual disabilities:Sensitivity and awareness trainingPlanning and communicationTimingEngagem......

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30.00 USD
XSeller keywords: , economics, business

People's Warrior: John Moss And The Fight For Freedom Of Information And Consumer Rights - Michael R. Lemov

It is hard to believe today, that there was a time when there was no lawful right to obtain government information, children's toys and other consumer products were not subject to safety standards, motor vehicles were not designed to protect their......

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37.99 USD
XSeller keywords: 20th century, modern, history

Private History In Public: Exhibition And The Settings Of Everyday Life - Tammy S. Gordon

Private History in Public examines history exhibits in small community museums and non-museum settings like bars, churches, and barbershops and argues that these exhibits promote dialogue on historical topics by engaging visitors with individualiz......

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35.00 USD
XSeller keywords: general, state, local

Designing Efficient Bpm Applications: A Process-based Guide For Beginners - , Antoine Mottier

Looking for efficiency gains in your business? If you’re a business analyst, this practical guide will show you how to design effective business process management (BPM) applications. Every business uses business processes—these everyd......

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25.99 USD

Social Media And Integrated Marketing Communication: A Rhetorical Approach - Jeanne M. Persuit

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic r......

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36.99 USD

Oblivion Or Utopia: The Prospects For Africa - Chiku Malunga

This book explains that efforts to reverse Africa's continuing underdevelopment have failed to date because they have not been consciously aimed at enabling Africa to turn its vast natural resources into wealth; here, Malunga proposes a five step ......

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34.99 USD

Disruptive Innovation In Chinese And Indian Businesses: The Strategic Implications For Local Entrepreneurs And Global Incumbents

With the rapid development of China and India as new economic powers in global competition, an obvious question is whether these emerging economies are great opportunities or threats. Whilst answers are bound to differ depending on one's perspecti......

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49.95 USD

Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth - David J. Greer

David Greer has a mission-to take his thirty-five years of entrepreneurial experience and share it with other entrepreneurs to accelerate their success. Of all the things you as an entrepreneur can focus on, getting clear on the strategy and purpo......

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15.99 USD
XSeller keywords: marketing, general, entrepreneurship

The Museum Effect: How Museums, Libraries, And Cultural Institutions Educate And Civilize Society - Jeffrey K. Smith

Museums, libraries, and cultural institutions are opportunities for people to understand and celebrate who we are, were, and might be. These institutions are vehicles for educating and civilizing society that work on a variety of levels, ranging f......

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40.50 USD
XSeller keywords: , economics, business

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