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Business eBooks


Marketing Budgeting (rle Marketing): A Political And Organisational Model - Nigel Piercy

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book descri......

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Industrial Marketing Research (rle Marketing): Management And Technique - , Aubrey Wilson

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its ......

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Corporate Innovation (rle Marketing): Marketing And Strategy - Gordon Foxall

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour.......

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Competitive Marketing (rle Marketing): A Strategic Approach - John O'shaughnessy

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how ......

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