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Business eBooks


The Trans-oceanic Marketing Channel: A New Tool For Understanding Tropical Africa's Export Agriculture - Erdener Kaynak

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan develop......

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Ambush Marketing In Sports - Gerd Nufer

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in ......

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Man And Organization (routledge Revivals): The Search For Explanation And Social Relevance

First published in 1973, this volume concentrates upon contemporary issues of a theoretical and methodological nature in the study of organizations. The contributors are concerned with contemporary ways of explaining the sociological role of moder......

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The Economics Of Advertising (rle Advertising) - Frederic Wilfred Taylor

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what......

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The Economic Implications Of Advertising (rle Advertising) - Otto John Firestone

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consu......

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Advertising And Psychology (rle Advertising) - Leslie Ernest Gill

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental a......

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Urbanisation In The Developing World

First published in 1986, this reissue is concerned with the increased social problems, regional imbalances, and economic dislocation resulting from the alarming growth rate of cities in the developing world. It considers theoretical questions and ......

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Seaports And Development: The Experience Of Kenya And Tanzania - B. S. Hoyle

This book, originally published in 1983, demonstrates the importance of seaports in the growth of less-developed countries. The author focuses on the character of port activity within the context of transport systems and regional economic planning......

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