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Business eBooks


Marketing Budgeting (rle Marketing): A Political And Organisational Model - Nigel Piercy

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book descri......

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47.95 USD
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Industrial Marketing Research (rle Marketing): Management And Technique - , Aubrey Wilson

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its ......

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Corporate Innovation (rle Marketing): Marketing And Strategy - Gordon Foxall

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour.......

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Competitive Marketing (rle Marketing): A Strategic Approach - John O'shaughnessy

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how ......

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The Advertising Agency (rle Marketing): Procedure And Practice - , Albert E. Haase

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an......

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The Dark Side Of Management: A Secret History Of Management Theory - Gerard Hanlon

What isn't management and why doesn't it matter? This compelling book leads the reader away from the stories told by managers and management theories to show the secret history of the field. In characterizing the progress of management as a war o......

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34.95 USD
XSeller keywords: management, general, economics

Inquiry And Decision (routledge Revivals) - John O'shaughnessy

First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processe......

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Commercial Distribution In Europe (routledge Revivals) - John Dawson

The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-in......

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